Holiday with family

by iExpert 2. December 2016 16:52

Family such a nice word, it puts smile on anyone's face but in reality but when someone does have family then only that person can know the importance of being a part of family; especially when there are holidays or some kind of ceremony.

This is story of Tina, Tina has been raised in the pretty decent family but since she grew up she started going in the college at different town than her family. On every vacation she use to visit her family and enjoy time with them. Initially she used to visit her family at least once in 2 month but as she got busy with her schedule that difference got bigger and she could able to make it as pervious. Everything was going well, her family was also got busy with their work and they started to have miscommunication between them.

One day Tina’s mother got sick and her father informed about that to Tina, it was month of April and Tina was studying for final exams, her sister was also away on business tour so she could not able to make it. Looking at this situation Tina decided to go and meet parent, she called her sister to ask that if she can make it, her sister finally agreed and Tina told her that she will pick up her at her office and then they will drive to their parent place.

After finishing her exam Tina got her car out, she called her sister saying she will pick up her in one hour. She dress casually and took some cloth to stay over along with some snacks from neagioring store. She reached to her sister place and picked her up, it was long time since he had seen her sister. They were best buddies of the house but now with every body’s life they really don’t get much time to see each other.

There journey started around 6 in the evening it was 7 hrs. ride back home, they both were excited to go home but there was a loneness in between them. They were hardly had any topic to talk upon. To break the ice Tina started with topic with praising her top and it also ended in few minutes. When they were quite for a hour they both realized that this is insane , one time best buddies when the talks was not ending for hours and hours , they were having so much to share about themselves now landed in the situation that they hardly can communicate . Tina’s sister started talking about their childhood and slowly they started open up and started communicated. It was dinner time and Tina asked her sister that she would like to pick up something or eat on the go. Tina’s sister talk her that she will happy if they can go to restaurant and have their dinner.

They found one decent restaurant and they settled down, they were about to order and Tina’s phone rang…..   

                                                                                                                 To be continued…………

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Expert's View

Brands!! It's not important than you

by iExpert 16. November 2016 17:54

Is this branded? Which brand?, have you heard this before yes!, I am talking about question which everyone want to say yes proudly and say the brand name, right from clothes, shoes, accessories , phones are everything you use everyday life. Somehow our social presence has been defined by the brand of cloth or accessories we use in our life, no wonder that is completely associated with the kind of money you have and everybody cannot afford to have upscale lifestyle with popular expensive brand which we use. My question is does really using branded or expensive clothes or accessories really define what you are or they are three just to brag and take an attention.

Let take a small example of kids going to the school, school can have all kind of kind coming from low or moderate income families and some from wealthy reach families. We have seen so many parent want give their kids best of everything and they buy them expensive brand cloth from ralph Lauren or shoes from Nike or some other expensive brands but they forget that there are some kids those who are coming from low to moderate income they really cannot afford to buy these kind of lifestyle, yes they still want to give best to their kids but simple they cannot. Have you ever though that what must taking those kids when they are along with kids who are wearing these famous brands and teasing them about not having it. Think of the inferiority complex these kid might face and long term effect on their mind which makes them feel dominated, I have heard some stories like kids give up going school thinking that they are embarrassed in front of other kids who are wearing very expensive branded cloth. Is this something we want to teach our kids right from their childhood? Is this the way we are creating huge valley between them and teaching those differences which we have created our self. Instead of teaching them that we all are same irrespective of anything we have. Just think.

Another point over here is , Is this branded cloths or other accessories are really worth the price they come for , why they are overprice is they want to make their brand exclusive to some class of people. I can give you another example from any corporate office and when we are dealing with another colleague in day today basis, if you entered in meeting where you are driving it and you are having best of the branded cloth, it definitely create some kind of inferiority complex in your mind which will drag you down. I must say that everybody must have gone through this once or other time.

Don’t get me wrong I am not taking that wearing or using branded things are bad but we should judge ourselves from other that what kind of brands they are using and why cannot afford it, instead go for smart shopping look for good deals and try to get what you can afford without being too crazy about comparing yourself with other on the basis of brand recognition, Also when you are buying for your kids just think once about the fellow kids who are going to join them in school.

So when you shop next time, think twice!!! What is more important? You or your brand.

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Expert's View

Get what you deserve, Race to Win. Is it always true?

by MainUser 19. October 2016 11:18

I have a great question for you Have you got everything you deserver? , I am sure 90% people will say no. Most of us once in our lives must have not got what we deserved and the only thought that crosses our minds would be ‘so what! Leonardo have also not won the Oscar despite being a brilliant actor’. This statement was such a relief for all those unfortunate lot who work hard but never got recognized for it. Leonardo was an ideal for all these people, however, now people can’t relate them to him anymore, because he is among the proud winners of Oscar. A well-deserved victory for him. With four Oscar nominations to his name, which is no less an accomplishment and winning now the golden man, this journey for Leonardo has been a long wait for the laurel. There were several memes dedicated to him for his unsuccessfulness to bag an Oscar. He made an impact on the minds of people but failed every time to make an impression on the minds of the jury, which was a much talked about topic all over the world. His atypical and versatile performances in many more were winning the hearts but not Oscars for him. Finally after when he won this prestigious award there are people who think that the reason he won the award for ‘The Revenant’ is not because he performed outstandingly but because he was due for Oscars. His better performances were not awarded and a mediocre performance as in The Revenant bagged him that much awaited prize for this skills.

Somehow this adage appears so true ‘Awards are not always for the deserved’. The institution of awards and the people at jury fail to recognize the real talent so many times. Mostly, they are influenced by some wrong perceptions or their own opinions to hail a nominee as a winner. Leonardo is one such classic case of Oscar winners/losers, where in, the jury never acknowledged him for his out of the box lethal performances and they seem to get impressed by a mediocre performance which he had done, leading to a questionable state about the authenticity of such awards. Somehow the campaigning, PR etc. also play a deterrent role in someone’s win, it’s not just the quality of work that matters to the jury.

This year probably there was not much of a competition for Leonardo and he earned appreciation both critically and commercially making it big for himself from all directions. Oscars are awarded to veterans and established actors, as the history says people with an established fame get Oscars not the lesser known actors, in that view Leonardo is a name that is revered not only in Hollywood but across the globe. Leonardo would have won this award already for his film ‘What’s Eating Gilbert Grape’ when he was just 20 years old. This year Leonardo had been the only actor that fulfilled every awkward criterion to be an Oscar winner and finally this indefinable trophy got a place in his shelf. Fans are happy for him, however they kind of opinionate that this win could have come to him much before for this exceptional versatility as an actor in many more from his bandwagon. He turned indisputably inimitable plots into commercial successes but his worth got recognized through a movie in which he delivered a good performance which was far lesser than his other stalwart portrayals.

This year Leonardo did not leave any room for improvement while campaigning for The Reverent. Be it telling the world about the frozen cold of the shooting locations of The Reverent or be it telling them that they survived by eating the bison’s liver which made him sick. He made every impression telling people how much he strived to get into the character. He successfully made a mark! It became a proved notion that talent does not play a hundred percent role in one’s success, it is the advertising and branding of oneself that makes someone more acceptable by people. Masses react to aura , they go to watch their stars for substance , however they form an image behind their mind before they go for a movie or anything spectacular that captures their attention do play a substantial role in making a movie and it’s stars a hit.

awards awlays does not mean that you had great race!!

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Cinema | Entertainment | Expert's View | News

Schools System, Now and Then

by iExpert 4. September 2016 12:14

It has been very long since I left my school but still I remember each and every moment I spend in my school, now I am overseas with my family and my kids are going to in different school than what I went to. Few weeks back I attended my daughter’s first day school orientation and here is my experience.

When I reached to the orientation it was very organized, they have started the function with greeting and introduction which kept me stunted when they started to introduced that here is our kindergarten teachers, yes that what we all had and then there is speech therapist, then there is carrier consular then there is a full time nurse and doctor then there is nutriologist. There is sports teacher, there is an art teacher, there a music teacher then there is physical health teacher and list just goes on. This was elementary school yes from K to 5th grade but the amount of facilities they have it is out of the chart. When I compare this to my school, we just had a PT teacher and Drawing teacher apart from the regular subject teachers.  

When I look around with the today’s school system it just surprise me , yes in good way that now a day kids and so much to explore , so much to learn and they get right guidance, they get to choose what they want to do. I still remember that I use to do good painting while in the school but I have never been supported or promoted to do more of it instead I have been discourage that, is that you are going to do for rest of your life, even the sports was just for sake and I don’t remember I have played or got chance to play any games. The story might be different for different people but somewhat same around the school system in work. There is no place for art or sports, only studies and grades are the benchmark for the student’s ability to success in the life. How we are going to create artist or good sportsman if we are not focus on it. How are going to address he issue of kid which has been going in depression. How are going to keep their medical needs. School back in India need to answer these questions.

 

I don’t know the current situation in Indian school but if they have changed over the time then it is really commendable but if they are not which I think they have not then there should be someone who should be looking into it, we are building our next generation and they will be responsible for coming each and every generation, if you could able to pass the right message then they will pass whatever they have learned and I will be keep happening. We should take our time and think a bit that how we want our next generation to be.

What we need is a change!!

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Expert's View | Sports

I wish life would have rewind button

by iExpert 12. August 2016 09:40

Have you thought about it?  Is this comes to your mind? Then how many time in your life you have thought like this. Believe me, you know what I am talking about, there is always situation in anybody’s life when they would have thought that I wish life could have rewind button or I wish I could go back in time and change things little bit.

As an individual every day you are going to tones of different situation , each one of these are one of its kind and always teach you something or more than you expect out of it, those can be good or bad , small or big but they happens and you have only certain time to think and make those this happen.

Just as example as a growing up kids I did not had a privileges life today’s kids when they are surrounded by eye popping gadget and just had lot of thing which keep them curious enough and busy in learning and then you think that  I wish I could rewind my life and be a kid at this time. Life goes on and on you come across some situation where you are not sure about your reaction and that moment the decision making parameter might be different according to surrounding happening at that time, but when time pass by and it adhered the negative effect on your future life then you keep thinking about the decision which  you took in past and you find out that if you could have taken other decision then thinks could have been different today , your life should have more straight forward , then you think I wish I could go back in time and just change that decision. 

But finally someone had said that “If you keep reading previous chapter then you cannot able to start new one”. Somehow that is true whatever happened in past in past and what is there in present which is in your hand, you can try to make this thing perfect. I can perfectly get that there are something which cannot be recreate or revisit even in the future because they are irreversible. You can leave those thinks and black dream of your life and just leave it.

I think the thought of rewinding life comes from our attitude and perspective towards our life, someone always like to do all thinks perfect they don’t want any anomalies, it should just happen as they have in vision it. They have some kind of anxiety and fear about going things in wrong direction. They could not focus on their life fully because of this anxiousness and that makes their life more complicated. It’s can be about relations can about carrier decision or any family decision, your fear and anxiousness ruined your present and future. These people away think about fast or future so there is less scope to think about present and focus on present, one should always think that what is important NOW not in past or not in future, if you can make your now better then future will come prefect.

Bottom line is just keep clam, believe that life does not have rewind button and you have to always open a page to read next chapter.

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Expert's View

Entertainment for Children, Are we doing enough?

by iExpert 11. July 2016 09:44

The children of 21st century are not generation X they are now generation Z or may be generation Y. They are a step ahead of generation X kids who somehow did not live into the world of internet completely but lived in the real world too. However the generations to come will witness everything at the click of their smartphone and every feeling in the form of virtual reality. Internet is the ocean of information from all around the world, but the challenge is how to search relevant content for children. It is like they are sunk into this ocean and there is no respite from it as Google is the answer for all the questions under the sun. As a result Google exposes the kids to numerous other content which are not meant for them. Entertainment industry especially outside US too does not offer a wholesome relevant entertaining package to children due to lack of audience in this segment. The animation and action both the forms lack a quality for children and they are largely dependent on foreign channels and movies for their entertainment needs. They like Avengers, Pokemon, Superman and many such animated and action heroes.

In India children have a scarceness of the animated films. Some shows being a class apart from its counterparts and most adored by Indian or other kids is the only such movie of our times which has changed the definition of kids’ entertainment. The monetary investment are high and returns are marginally lower. The producers and directors like to make commercially successful projects whereas the children want something of high quality visual and audio, they are exposed to the world of PS and internet and they like some really good high dimensional experience. The kids know exactly to maneuver most of the devices like smartphones, iPad, play stations and they are into high grade entertainment and amidst this if they are given a ham-fisted piece of art or animation they will not lap it and will slowly move to the world of virtual reality which is through gaming consoles which give them more liberty and enthusiasm. We lack the type of entertainment which Minions or Ice Age or Harry Potter yields to the children and it is because in Bollywood children’s film are not a category. Some movies hit the theatre once in years, and filmmakers are not at all motivated to make such films which cater to the children’s psyche. Children’s films may not give them enough profits which they sure to get when they launch a superstar in their movie. However the dearth is of engaging content for children, which could make them relate to their lives and things around them. Children have productive minds. Their inquisitiveness proportion is much higher than that of adults. They want to discover, know further, and unleash their fancy. Stories, songs and visuals partially fulfill this curiosity and leave them to want for more. 

 

Films help shape children’s artistic receptivity, polish their quizzical skill, and finely help to baseline their value systems. India is the largest producer of feature films in the world (over 1000 films a year), the number of children’s films it produces annually is appallingly low – just about a handful or so per year which is not an encouraging number. Though India does not have a scarcity of stories, there is a dearth of good screenplay writers and directors for sure who could render the stories into entertaining films. On commercial grounds the producers do not plunge into children’s meaningful cinema as they believe in the fact that there is a little take away for everyone in their mainstream films. The film fraternity should step up for the making of films meant for children and display a different sensibility in terms of art which can provide the needs of children entertainment and they should not resort to the unlimited and uncensored content on the Internet and indulge themselves in the films which are made for them, making them responsible as well prevent their mind to wander in the unbounded source of content available on internet.

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Entertainment | Media | Television

Entertainment Race in the box, who’s gonna win?

by iExpert 12. June 2016 12:11

You must have surprised with the title "Entertainment Race in the box, who’s gonna win?" what is the race in the box for entertainment , but if you have switch from one to other tv boxes then you must have got an idea that what is I am talking about.

Yes I am talking about the race of TV boxes by many companies out there, currently we have so many different kind of TV streaming box in market and it is just to complicate to choose for the normal non-technical user who has very limited knowledge about apps, resolution and connectivity option they provide and also the limitation of each box, which they realized after buying them. Each and every box has their own pros and cons but we are not going to talk about those there because you can easily go and check their spec side by side on net and find out difference if you get it, Here I am trying put the point is, why these TV boxes has limitation one over other when the technology is available for every company and they know about it. For an instance Roku, Apple Tv and Amazon fire sticks are head to head competition in this category.

Each one has their up’s and down some are good some are bad but every time they comes up new version and old version is just stalls, I can get that they don’t want to release everything at same time and stop their sell on that device instead they release it step by step and keep upgrading version also the software inside this. In my personal experience I had use both the box Roku and Apple Tv.

For just an example let consider Roku, the casting feature is really poor in that, I don’t have any idea that if Apple TV can make real progress in casting functionality then why cannot Roku go and work on casting feature and make their device good. On other hand Apple TV has good casting capabilities but when it comes to app they just way behind and has very limited apps and it just bound you and you start hating.

Sometime I feel that when these companies are working against each other they just have some kind of mutual agreement that they will have monopoly in certain feature so that they could survive in the market side by side, one simple thing is Remote , now why can they just come to an agreement and design some kind of remote which has simpler structure , I don’t want to limit the innovation and ability of devices but come on when it comes to kids and non-technical people who has very limited grasp over the remote and when you handle them apple tv remote they just hate it , why you want to replace the button with touch pad , I get it if someone want it that way they have an option , make to remotes one simple and one super complicated, this is my personal experience my 5 year daughter just struggle with apple tv remote and hate it whereas the remote on Roku was really good for handling , one more is thickness , I know apple is famous for their stick design but , when someone has their remote always sticking inside middle of couch or just goes below rug while dusting then you started thinking that why the hell they made this thing so small , every time I try to find it and it’s a job one of kind. 

I am not against the innovation they put in each product and comes up with unique and good ideas but when someone think about these just not only focus of tech oriented folk rather than consider from three year kids to 70 year old how they are going to use this.

On closing node I must say no body gonna win this race of box because each one has important one or another feature and it will always be a personal choice rather than what they offer.

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Entertainment | Expert's View | Reviews | Television

By Whom, When & What to watch? Decide!!

by iExpert 18. May 2016 15:24

We have been always choosing what we want to watch or not, we always cared about what our kids are watching and when they are watching. The filtering of the content that can be considered as obnoxious and irrelevant for the set of audience who would see or watch it is called censorship. It is not just a term but a colossal phenomenon that is practiced worldwide in order to prevent the common man from those thought processes or views that have come from a person or a group of persons through their piece of work in most cases it is the work of art, that is reviewed thoroughly before bringing it to the audience. Censorship plays an important role in shaping the society with its screening of the improper content. The most pronounce area where censorship plays a dominant role is the media and the film industry and to some extent the literary works of artisans. In the democratic countries of the world like India, US and many others the freedom for speech or expression is the basic and most important right of every citizen, until any of their citizen tries to exercise this right in a way where it would hurt someone’s sentiments.

We live in a society that is majorly driven by certain norms and following them makes us responsible and unfollowing them makes us a rebel. A section of society who are artists, performers or writers have a certain viewpoint for something that goes around them and they express it through their work of art or creatively depict it but this could hurt many others living in the same society who would found it objectionable or questionable for their values. Censoring such content which otherwise belong to a particular person or a group is the duty of the censor board or committee in any country. To run the checks against the set principles that a particular society harbors to that creative work. Acting as a mediator between the creativity and the societal norms the censor board ensures that the relevant content is produced and the relevance of it is not lost in this process. For example it is the portrayal of violence on television or films that could lead to an increased rate of crime in a society, as it will influence the young minds to do the unprecedented. United States of America is the most liberal nation of the world and it exercises minimal censorship on it’s citizens and the press. Censorship body is meant to protect the sanctity of a society by reminding the people that the norms should be exercised in order to form an egalitarians society.

However the sole purpose of this type of set up to keep a guardian for protecting the society’s customs may sometimes violates the rights of the people who want to bring forth their creativity to the public and give them a different perspective. A governing body to keep an eye on the artists and press so that any inapt material should not reach the public may be a cruel way to hamper the creativity of media and press. It curbs their rights to freely give something to this world which otherwise the world is unaware of. The most controversial of all is politics which should be popularized or defamed with extreme care. Now a days the press practices no control to publish any content on TV or in newspapers, in order to practice the yellow journalism and as a result it creates useless heroes before the nation to gain viewership. The numbers they present are mostly inflated, the facts they put before are exaggerated and the people they glamourize are often shallow.

Censor board has the authority to stop this however it has become increasingly difficult for them to filter out inappropriate from the appropriate content. Another sensitive topic is religion all works that are done based on propagating a particular faith like writing a book, making a movie or a documentary or painting a canvas requires a very careful restraint on the artist or the author in order to make sure that the final piece of art is not disruptive in nature and does not create any upheaval from any community. Censor board has a vital role to play in order to make and maintain a balance of paradigms amongst different sections of people with varied tastes and psyche.

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Cinema | Expert's View | Media

Future of Virtual Reality in Entertainment, Media & Sports

by iBlogger 1. May 2016 11:57

It won’t be surprise if one social networking website pumps $2B in virtual reality company acquisition, this is a giant leap in provisioning the augmented reality which could be extended in our daily lives through those headsets and not just restricting it to the gaming consoles. This step by Mr.Zuckerberg is not because he thinks that virtual reality has a future, but he believes that virtual reality is the future of the entertainment industry. Adding more and more dimensions to the visuals gives an all new high to the users. Big players of the industry are already trying to make VR a household name, one of them is Google which is making Google cardboard sets which is as less as $30 to buy and is bought by millions who still can’t afford the high end headsets.

A decade back 3D movies were a rarity but today every sci-fi movie has a 3D version, in fact 4D, 6D, smell, air etc. they just want to tickle each sense of the audience and make them the part of the fiction through virtual reality. Virtual Reality has a presence everywhere be it in movies and media, sports or music. Last year US Open Golf tournament was streamed live in 3D experience, this year the Sundance Film Festival will showcase 3 full length feature films in VR including the 30 stories. So, VR is not confined to gaming only it is as much as part of the social networking too, which again depends upon the content of VR. Oculus, Sony, HTC, Google are the bigshots that are driving this entire VR experience market and they will soon come up with breakthrough technologies which can be played through the cellphones too, Samsung Gear has anticipated the VR in its phones already. The results are amazing and the upcoming features of VR in all segments of entertainment are very promising too.

Virtual reality will change the face of the visualization, imagine talking to somebody in 3D experience and you can actually see the person walking, talking and coming to you and sitting in your living room. Right now VR is restricted to the gamers primarily, there are experiments done in many other fields as well but the whole lot is underway still. The compelling reason for this is the equipment and the graphical welly on the PCs globally to run the virtual reality. Many Companies has a broader vision for VR and his acquisition of Oculus will surely shake the world with the boons of VR. He not only sees a possibility of sharing adventurous videos with friends and family on Facebook but also to make a virtual classroom for study and giving a feeling of sitting with students across the world in that classroom.

The virtual class concept will take a quantum leap from here. Total 360-degree and 3D visualization with binaural sound that reacts to the head movements, gesture-based controllers that would react to thumbs-up and also run by trigger of a finger that makes the viewer be hundred percent in it. NextVR, 8i are such companies that specializes in VR experiences are heading aggressively to collaborate with other giants to live broadcast some of the greatest sports events and tying up with major sports channels to make VR a name in all households and not just among the tech savvy people. As of now the response is enormous and the audience have made it a success.

The entertainment and media industry is beaming with this new concept of VR and immersed themselves into it. With this success ratio now there are advent of content producers to offer such content to the viewers. GoPro and Google camera rig devices will enable smaller publishers and agencies etc. to get into the action too, without taking into account the user-tailored content, something that is bound to grab people’s imaginations. Live streaming has become increasingly accessible and it’s growing in popularity because of the apps like Periscope, users’ demand for virtual reality content, for both ingesting and creating, should help boost the concept of VR forward. VR is not a techie thing anymore as its graduating to a point where the content producers are making the virtual reality stuff available to less technologically savoy masses, the future of entertainment is just right here.

So are you virtual yet?

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Cinema | Expert's View | Media | Sports

Reality behind Publicity & Promotions

by iExpert 1. April 2016 01:12

Everyone want to make money and profit is the end goal of every film, work of art or anything is getting produced, profits which is conceived in the mind of a filmmaker and goes down to the heart and mind of a viewer. With an expansive social media the stars and big production houses innovate techniques to promote their ventures. Back in the nineties the promotions were done by producers and not the film stars, however as times have changed and so are the promotional strategies. These days’ film stars have equal contribution in the promotions of the movie as a joint effort of the team. Stars have a mass appeal and they bring that aura with them which is a crowd puller. The movie goers feel pampered and more exhilarated and they go to watch the movie not for its content but for the stars.

The promos and the trailers are the most outdated ways to market the movie in today’s times. The trailer is always preceded by a teaser which is an entirely newer method to arouse the curiosity of the audience. The teaser of any movie easily gets millions of hits in its first month of release. Then comes the social media where the stars step into the promotional mode while they were shooting the film, Deepika and Vin Diesel have been releasing their intricate pictures from the sets of the one of the film. Movie merchandising is another fool proof promotional tactic to enter in the audience’s heads much before the film releases. Tweet about the movie, share pictures on Instagram and make Dub mash videos are some of the marketing techniques of the stars now-a-days.

These stars charge in lakhs per 140 characters for their promotional tweets, oh yes really?? This is again the newer bait for the internet stricken audience. The talking standee done, the extravagant roadshows done by the superstars all across the country, the trailer launch in the theatre is one such grand technique of familiarizing the audience with the film or if it is as weird as hanging a dummy human dead body to promote a horror flick. Television showcases the movie prior to its release not only through trailers and the songs but through other shows and channels participating in the movie promotion to bait the audience of the sitcoms. The fierce competition gives way to innovation and the desperate wish to stay in the race make the promotional strategies more unique and interesting.

The film becomes a household name much before it hits the ticket window. It is all about winning the hearts of the audience as the fate of a movie that is made with a whooping budget of hundreds of crores should be able to recover at least its cost. The basic idea of promotion is to get what is invested and rest is taken care by the script and novelty of the plot. This is the reason why low budget movies do not rely on weirdest promotional ideas but they concentrate their efforts on the plot of the movie and resort to modest ways of campaigning. Internet has made everything look so unique and approachable that the movie marketing is also driven by the force of internet. The movie games, the on line chat with the star cast and motion posters are gifts of digital marketing that have definite returns.

The classic ways of promotion like hoardings, posters etc. do still exist, but they are not so appealing to the senses where audience refuse to turn their heads away from their tab or phone. Promotions are the heart and soul of the project and it should be planned strategically just like any other launch of a product in the market. The branding of a movie project through its star cast is a commonplace now. The movie not only benefits its stars but the stars also benefit a movie before its release. With this the production houses have also created their own brands and glorify this movie business by their logos.

The star sells the movie and the movie sells a star! The atypical promotional campaigns act on the minds of the viewers they remember the tactic of promotion more than the movie down the line.

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Cinema | Expert's View | News