11. July 2016 09:44
The children of 21st century are not generation X they are now generation Z or may be generation Y. They are a step ahead of generation X kids who somehow did not live into the world of internet completely but lived in the real world too. However the generations to come will witness everything at the click of their smartphone and every feeling in the form of virtual reality. Internet is the ocean of information from all around the world, but the challenge is how to search relevant content for children. It is like they are sunk into this ocean and there is no respite from it as Google is the answer for all the questions under the sun. As a result Google exposes the kids to numerous other content which are not meant for them. Entertainment industry especially outside US too does not offer a wholesome relevant entertaining package to children due to lack of audience in this segment. The animation and action both the forms lack a quality for children and they are largely dependent on foreign channels and movies for their entertainment needs. They like Avengers, Pokemon, Superman and many such animated and action heroes.
In India children have a scarceness of the animated films. Some shows being a class apart from its counterparts and most adored by Indian or other kids is the only such movie of our times which has changed the definition of kids’ entertainment. The monetary investment are high and returns are marginally lower. The producers and directors like to make commercially successful projects whereas the children want something of high quality visual and audio, they are exposed to the world of PS and internet and they like some really good high dimensional experience. The kids know exactly to maneuver most of the devices like smartphones, iPad, play stations and they are into high grade entertainment and amidst this if they are given a ham-fisted piece of art or animation they will not lap it and will slowly move to the world of virtual reality which is through gaming consoles which give them more liberty and enthusiasm. We lack the type of entertainment which Minions or Ice Age or Harry Potter yields to the children and it is because in Bollywood children’s film are not a category. Some movies hit the theatre once in years, and filmmakers are not at all motivated to make such films which cater to the children’s psyche. Children’s films may not give them enough profits which they sure to get when they launch a superstar in their movie. However the dearth is of engaging content for children, which could make them relate to their lives and things around them. Children have productive minds. Their inquisitiveness proportion is much higher than that of adults. They want to discover, know further, and unleash their fancy. Stories, songs and visuals partially fulfill this curiosity and leave them to want for more.
Films help shape children’s artistic receptivity, polish their quizzical skill, and finely help to baseline their value systems. India is the largest producer of feature films in the world (over 1000 films a year), the number of children’s films it produces annually is appallingly low – just about a handful or so per year which is not an encouraging number. Though India does not have a scarcity of stories, there is a dearth of good screenplay writers and directors for sure who could render the stories into entertaining films. On commercial grounds the producers do not plunge into children’s meaningful cinema as they believe in the fact that there is a little take away for everyone in their mainstream films. The film fraternity should step up for the making of films meant for children and display a different sensibility in terms of art which can provide the needs of children entertainment and they should not resort to the unlimited and uncensored content on the Internet and indulge themselves in the films which are made for them, making them responsible as well prevent their mind to wander in the unbounded source of content available on internet.