Does Internet is Winning Race against Television and Radio?

by ExpertBlogger 24. June 2017 11:01

In the year 2005 when popular video hosting site was launched by three ex-employees of PayPal little did they know that their concept would revolutionized the world of entertainment and will make them the millionaires by the millennials. The concept of video sharing over the internet has not only changed the face of media but has created a boom in many businesses. You Tube is one such medium that has taken the viewers with a storm and sending a strong blow to the television industry. The television is unable to come at par with such internet discoveries. The free of cost nature of internet makes it so accessible and preferable by the viewers. The loads of long forgotten videos and clippings just get so easy to access, whereas the absence of time capsule in a television makes it less popular. There are enough evidences that reveal the fact that video streaming is the Gen Z thing and is enjoyed by them more than the static entertainment medium like television. They can watch anything under the sun over the internet at any time and any place they want. Anyone can share the videos which they have and in this way internet gets richer in its content.

The CDs have lost their sheen ever since videos on internet has plunge into the market. Like the television many video hosting websites also has channels for the artists and performers from any field and they can upload their videos and become famous as well as earn as much money as a budding entrepreneur can. There are channels for cookery, make – up artistry, standup comedy, arts and design etc. on internet. The channel owners are the common people from amongst ourselves who exhibit their talents on this free medium and get numerous fans who subscribe to their You Tube channel and hence increasing the viewership. You Tube also help in running the small businesses of the up-and-coming entrepreneurs by giving them the compensation for as many subscribers they could have for their channel. The study on You Tube’s popularity revealed that the viewers of You Tube channels find the content that is published on it as more authentic and they could relate to it more easily as compare to the content that is telecasted over the television.

Internet videos are the most accessible application and most popular one in the smartphones. It is a personalized television where the viewer has full autonomy to decide what to watch and when to watch. You Tube can be watched from any device including smart TV., smart phones, I pad etc. The speed of streaming and the quality of videos that are uploaded on You Tube are the two areas where an improvement is needed in order to transform it into new age television. Alone YouTube attracts tons of viewers and billions of videos are pulled daily by the internet users. You Tube has successfully enchanted the Millennials as the content it offers is far wider in scope and varied than compare to a television.

Internet videos and other digital media has risen in popularity because of the advent of the much handy devices that can be developed on a chip. With all the technological advancements that lead to the fading of traditional methods of entertainment, TV still holds 70 % of viewership because of the high budgets and bigger canvas on which it plays and also because of its mass pervasiveness. However TV is just not about anything whereas You Tube is all about anything which we want to see anywhere.

Video streaming has also diversified into advertising world. It plays the ad just before a video clip and may be between the clips, however the good thing is viewer has the full control to skip the ad while it is playing whereas television does not authorize a viewer with this. The feature which is remarkably distinguishing is the ‘share‘, you can share the content you are watching with anyone be it on WhatsApp, Facebook or Twitter. The war of television and Internet video streaming will be won by the potential contender which can create such engaging channels that could cling onto the minds of the audience and are more relatable. The way digital media is diversifying both Television and YouTube would re vamp their look and accessibility and will reach the widest audience. 

Considering all this above do you think that Internet is winning race against Television? 

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Expert's View | Radio | Television

Have you done your investment yet?

by ExpertBlogger 10. June 2017 10:54

In my last article I have wrote about the need for investment and how that is necessary for everyone. I know some people always wanted to see their money in the bank and it make them happy but the point is that money does not grow and even it is growing it is growing with very slow rate.

Now when we talk about stock market investment then people often get reluctant because of its high risk nature and the research goes around it. I know the stock market investment is away been at high risk but it is always seen has high profit bit to do that you have be on your those to do you reinvestment and follow market every single day along with that you to follow new for the companies which you own the stock and make a wise decision depend or every trend in market, yes it seems hard and it is but if you are good at it then you can make lot of money sitting at home and doing smart click

This article is not about telling you to trade stock but there is also another opportunity to invest which is combatively low risk it is called mutual fund, these are the type of investment according me everyone should be doing because mutual fund managers and companies does their own investment and research for investing in all the stock and along with that they do other investment apart from the equity investment. Over last few years people have made decent profit by investing in mutual funds. 

If you don’t have money on upfront then there is provision done by mutual funds where you can do systematic investment every month and you can take advantage of ups and down of volatile market. It has been seen is pervious year the if market is gone down there is very little effect on mutual funds because they will holding diversify portfolio where other means of investment give you support when stock market is not in your favor.

Now when we think of investment there and many brokerage account which allow you to buy /sell or trade stock and mutual funds but there is always fees attached with that and that can be overhead but now there are many free stock trading providers are in market which allow you to trade freely without any charge on trade transaction and that is huge pulse for new buyers which want to enter. We always think about secure investment but there is need for investment then you have to balance between high risk and low risk investment opportunity because you should feel that you have miss the bus in thinking and people have made smart money. 

So what you are waiting for go ahead and taste the water, it’s never too late for investment. 

 

Disclaimer:  Stock market investment are subject to market risk, please do you own research about your plan before investing.

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Expert's View | Finance