Fascinating World of Fashion, It's a personal statement

by ExpertBlogger 18. April 2019 12:16

It has been rightly remarked by Coco Chanel the owner of one of the most sought after Fashion brand that “Fashion fades, but style endures”. 

Fashion is the trend of the moment. It doesn’t last, it is seasonal. The volatility of fashion makes it interesting and very appealing for mostly the new generation. For a generation that is older or not at par with the newer generation prefer style over fashion. Some people carry themselves in a particular ensemble or a way that makes them more of a fashion themselves because their style will always be in trend even with the changing tendencies. Like the famous Little Black Dress by Audrey Hepburn or a suit and silver flecked grey hair of George Clooney one just have to be totally comfortable in the style that he/she is carrying and that becomes a style statement for times to come. So, it can be said that an individual’s personal style statement can be a trend. 

Fashion projects multiple facets of a society. Fashion highlights the social history and the desires of the people of that society. It also manifests the overall traditional aesthetic of the several periods that the society had been through. The evolution of fashion ages back to numerous years and as the attitudes and culture diversify, traditions come along with it.

The young generation is a major admirer of fashion drifts. Fashion trends get influenced majorly by Bollywood as well as Hollywood. Metro cities witness the swift deviations in fashion especially because of the young school and college going crowd.

Fashion is a form of unrestricted language of one’s personality and also the social set up of the person. It not only comprises clothing, but also accessories, hair-dos, beauty and body art. What, how and when we wear the fashion statement, provides others with a quick reference of imperceptibly reading the outward situation of a society.

Fashion is a language of symbols, cyphers and an illustration that non-verbally conveys meanings about an individual or a group of individuals. Fashion in all its methods right from tattoos to piercing various body parts, to the newest and bizarre hairstyles, is the best form of graphics to express an individual’s identity. It enables a person to make himself/herself understood by the beholder. It is not everything but yes it is an important persona of an individual for someone to grasp a glimpse into his/her personality. All other things come later about knowing a person. It provides the clues of a person’s status and professional role and success, as well as being a means of being compliant to his/her peer group’s anticipations.

Today the failure to modernize and to reform our bodies whilst constantly observing the ethnic ideal state leaves us flunking the fashion test. Those that pass this fashion trial perpetually spend their lives being consumed in a vicious circle of diet, exercise, cosmetic surgery and other beauty and health regimes. This is not bad always however, it is supporting a segment of the market that largely constitutes the healthy food and other activities like gym , yoga , power yoga , cycling , marathon , organic food and many other things that ensure that people keep themselves engaged in buying these to look and feel good.

Another pressing need to be doing and wearing which is in vogue is an innate desire of every human being to strive for differentiation and to stand out of the crowd. The individual use fashion as a means to form an identity of his/her own in order to be recognized as different in the crowd.

One of the most preferred forms of semiotic difference is fashion, because fashionable clothes, accessories and body adornment are easy for others to perceive at a glimpse. Secondary items, particularly branded specific stuff like handbags, footwear, ornaments, and various forms of accessories also defines an important attribute of an individual i.e. the status. A piece of fashion has to be approved by others and then it inspire others to be copied by them. Finally it is replaced at some point of time when it becomes too routinely and commonplace and ceases to be distinctive. What is fashionable is transitory and what is style is permanent however a style statement can be a fashion and fashion marks the style statement.

E-commerce -a threat to on premise retailers

by ExpertBlogger 13. April 2019 11:43

Internet is the greatest boon of this century and one of the most rewarding inventions of our times. It has not only created an e-revolution in the world but has also touched all the segments of the businesses be it FMCG or apparel, services anything and everything. The e-retail market has catered to the needs of the consumers in every possible way from having the most user friendly interfaces to the super-fast delivery solutions that provides a lot of flexibility to the end user and saves time, money and effort by making everything available at the doorstep in no time. E-commerce has turned the retail market upside down with just one attribute of it’s that is convenience which has been every consumer’s desire while buying anything goods or service. E-commerce is not only convenient to the consumer but also for the seller as it saves all the resources that goes into making a retail showroom and the overhead of maintaining the property and if its rented then the huge rent that the seller has to bear. Shredding all these expenses the e-commerce just caters to everything that a buyer and seller can ask for. With tastes and changing trends e-retailers just have to focus on product availability and the delivery to the customer and the various payment gateways. Advertisements and other marketing strategies can be implemented with greater precision based on the consumer’s pattern of buying and looking for products over the various websites. For the seller as well e-commerce of his products can widely expand the scope to reach larger audience and various geographies as well. The only ones that a seller has is to reach out maximum consumers without worrying about the space and other infrastructure costs.

The retail conversion of physical shops and showrooms into e-commerce facilitator is gaining momentum. Biggest of Indian retail supermarket, electronic, apparel chains have adopted the online model and are focusing on having an e-commerce existence in the market. With technology making a presence even in the remote areas, larger population seem to embrace e-retailing. Nearly 68 million internet users are from remote areas, who sum up for half of total sales that happen at online shopping portals in India.

Recent trends show that there has been a paradigm shift in the buying patterns of the consumers worldwide, who are gradually keen to buy goods and services online and are rapidly treading towards a more appropriate, user friendly and innovative platform.

 

From grocery to a car, from medicines to a full-fledged furnished house, from cosmetics to the electronics the online marketplace has advanced to become as the one-stop shop for everything. Also, the hopes of the consumers are changing to entirely new dimensions, with outstanding benchmarks set by the e-retailers. Shoppers are aware of the value that these online portals offer, the plethora of products that these portals put on display and the one click comfort of making hassle free purchases right from the comfort zone of the consumer have made e-commerce a buzz word.

Such changing market trends have given a blow to the shopkeepers and showroom owners who are under the blow of the herculean rise of e-commerce websites. Amazon, Flipkart, eBay etc. are the fore runners that pose as a threat to all the retailers who now have to re think their strategy to survive in the market. The price for the showroom / shop setup and its maintenance and also the on-floor staff cost is incurred through the consumer and all this is added in the selling price. The e-commerce sites since don’t have to bear these costs offer the lowest price possible that will include their profit margins as well. The consumer are not concern about the quality issues as the e-commerce websites provide easy return and replacement as compare to the merchants. The bad product or service has a surety of full refund which attracts more consumers to these portals than to get into the endless return cycle of the real merchants.

The e-commerce is the future of consumer market not because of it’s convenient methods but because it improves its strategy each day which the on premise merchants fail to implement and improve and stick to the traditional way of selling the products.