Entertainment for Children, Are we doing enough?

by ExpertBlogger 11. July 2016 09:44

The children of 21st century are not generation X they are now generation Z or may be generation Y. They are a step ahead of generation X kids who somehow did not live into the world of internet completely but lived in the real world too. However the generations to come will witness everything at the click of their smartphone and every feeling in the form of virtual reality. Internet is the ocean of information from all around the world, but the challenge is how to search relevant content for children. It is like they are sunk into this ocean and there is no respite from it as Google is the answer for all the questions under the sun. As a result Google exposes the kids to numerous other content which are not meant for them. Entertainment industry especially outside US too does not offer a wholesome relevant entertaining package to children due to lack of audience in this segment. The animation and action both the forms lack a quality for children and they are largely dependent on foreign channels and movies for their entertainment needs. They like Avengers, Pokemon, Superman and many such animated and action heroes.

In India children have a scarceness of the animated films. Some shows being a class apart from its counterparts and most adored by Indian or other kids is the only such movie of our times which has changed the definition of kids’ entertainment. The monetary investment are high and returns are marginally lower. The producers and directors like to make commercially successful projects whereas the children want something of high quality visual and audio, they are exposed to the world of PS and internet and they like some really good high dimensional experience. The kids know exactly to maneuver most of the devices like smartphones, iPad, play stations and they are into high grade entertainment and amidst this if they are given a ham-fisted piece of art or animation they will not lap it and will slowly move to the world of virtual reality which is through gaming consoles which give them more liberty and enthusiasm. We lack the type of entertainment which Minions or Ice Age or Harry Potter yields to the children and it is because in Bollywood children’s film are not a category. Some movies hit the theatre once in years, and filmmakers are not at all motivated to make such films which cater to the children’s psyche. Children’s films may not give them enough profits which they sure to get when they launch a superstar in their movie. However the dearth is of engaging content for children, which could make them relate to their lives and things around them. Children have productive minds. Their inquisitiveness proportion is much higher than that of adults. They want to discover, know further, and unleash their fancy. Stories, songs and visuals partially fulfill this curiosity and leave them to want for more. 

 

Films help shape children’s artistic receptivity, polish their quizzical skill, and finely help to baseline their value systems. India is the largest producer of feature films in the world (over 1000 films a year), the number of children’s films it produces annually is appallingly low – just about a handful or so per year which is not an encouraging number. Though India does not have a scarcity of stories, there is a dearth of good screenplay writers and directors for sure who could render the stories into entertaining films. On commercial grounds the producers do not plunge into children’s meaningful cinema as they believe in the fact that there is a little take away for everyone in their mainstream films. The film fraternity should step up for the making of films meant for children and display a different sensibility in terms of art which can provide the needs of children entertainment and they should not resort to the unlimited and uncensored content on the Internet and indulge themselves in the films which are made for them, making them responsible as well prevent their mind to wander in the unbounded source of content available on internet.

Tags: , , , , , ,

Entertainment | Media | Television

Entertainment Race in the box, who’s gonna win?

by ExpertBlogger 12. June 2016 12:11

You must have surprised with the title "Entertainment Race in the box, who’s gonna win?" what is the race in the box for entertainment , but if you have switch from one to other tv boxes then you must have got an idea that what is I am talking about.

Yes I am talking about the race of TV boxes by many companies out there, currently we have so many different kind of TV streaming box in market and it is just to complicate to choose for the normal non-technical user who has very limited knowledge about apps, resolution and connectivity option they provide and also the limitation of each box, which they realized after buying them. Each and every box has their own pros and cons but we are not going to talk about those there because you can easily go and check their spec side by side on net and find out difference if you get it, Here I am trying put the point is, why these TV boxes has limitation one over other when the technology is available for every company and they know about it. For an instance Roku, Apple Tv and Amazon fire sticks are head to head competition in this category.

Each one has their up’s and down some are good some are bad but every time they comes up new version and old version is just stalls, I can get that they don’t want to release everything at same time and stop their sell on that device instead they release it step by step and keep upgrading version also the software inside this. In my personal experience I had use both the box Roku and Apple Tv.

For just an example let consider Roku, the casting feature is really poor in that, I don’t have any idea that if Apple TV can make real progress in casting functionality then why cannot Roku go and work on casting feature and make their device good. On other hand Apple TV has good casting capabilities but when it comes to app they just way behind and has very limited apps and it just bound you and you start hating.

Sometime I feel that when these companies are working against each other they just have some kind of mutual agreement that they will have monopoly in certain feature so that they could survive in the market side by side, one simple thing is Remote , now why can they just come to an agreement and design some kind of remote which has simpler structure , I don’t want to limit the innovation and ability of devices but come on when it comes to kids and non-technical people who has very limited grasp over the remote and when you handle them apple tv remote they just hate it , why you want to replace the button with touch pad , I get it if someone want it that way they have an option , make to remotes one simple and one super complicated, this is my personal experience my 5 year daughter just struggle with apple tv remote and hate it whereas the remote on Roku was really good for handling , one more is thickness , I know apple is famous for their stick design but , when someone has their remote always sticking inside middle of couch or just goes below rug while dusting then you started thinking that why the hell they made this thing so small , every time I try to find it and it’s a job one of kind. 

I am not against the innovation they put in each product and comes up with unique and good ideas but when someone think about these just not only focus of tech oriented folk rather than consider from three year kids to 70 year old how they are going to use this.

On closing node I must say no body gonna win this race of box because each one has important one or another feature and it will always be a personal choice rather than what they offer.

Tags: , , , ,

Entertainment | Expert's View | Reviews | Television

By Whom, When & What to watch? Decide!!

by ExpertBlogger 18. May 2016 15:24

We have been always choosing what we want to watch or not, we always cared about what our kids are watching and when they are watching. The filtering of the content that can be considered as obnoxious and irrelevant for the set of audience who would see or watch it is called censorship. It is not just a term but a colossal phenomenon that is practiced worldwide in order to prevent the common man from those thought processes or views that have come from a person or a group of persons through their piece of work in most cases it is the work of art, that is reviewed thoroughly before bringing it to the audience. Censorship plays an important role in shaping the society with its screening of the improper content. The most pronounce area where censorship plays a dominant role is the media and the film industry and to some extent the literary works of artisans. In the democratic countries of the world like India, US and many others the freedom for speech or expression is the basic and most important right of every citizen, until any of their citizen tries to exercise this right in a way where it would hurt someone’s sentiments.

We live in a society that is majorly driven by certain norms and following them makes us responsible and unfollowing them makes us a rebel. A section of society who are artists, performers or writers have a certain viewpoint for something that goes around them and they express it through their work of art or creatively depict it but this could hurt many others living in the same society who would found it objectionable or questionable for their values. Censoring such content which otherwise belong to a particular person or a group is the duty of the censor board or committee in any country. To run the checks against the set principles that a particular society harbors to that creative work. Acting as a mediator between the creativity and the societal norms the censor board ensures that the relevant content is produced and the relevance of it is not lost in this process. For example it is the portrayal of violence on television or films that could lead to an increased rate of crime in a society, as it will influence the young minds to do the unprecedented. United States of America is the most liberal nation of the world and it exercises minimal censorship on it’s citizens and the press. Censorship body is meant to protect the sanctity of a society by reminding the people that the norms should be exercised in order to form an egalitarians society.

However the sole purpose of this type of set up to keep a guardian for protecting the society’s customs may sometimes violates the rights of the people who want to bring forth their creativity to the public and give them a different perspective. A governing body to keep an eye on the artists and press so that any inapt material should not reach the public may be a cruel way to hamper the creativity of media and press. It curbs their rights to freely give something to this world which otherwise the world is unaware of. The most controversial of all is politics which should be popularized or defamed with extreme care. Now a days the press practices no control to publish any content on TV or in newspapers, in order to practice the yellow journalism and as a result it creates useless heroes before the nation to gain viewership. The numbers they present are mostly inflated, the facts they put before are exaggerated and the people they glamourize are often shallow.

Censor board has the authority to stop this however it has become increasingly difficult for them to filter out inappropriate from the appropriate content. Another sensitive topic is religion all works that are done based on propagating a particular faith like writing a book, making a movie or a documentary or painting a canvas requires a very careful restraint on the artist or the author in order to make sure that the final piece of art is not disruptive in nature and does not create any upheaval from any community. Censor board has a vital role to play in order to make and maintain a balance of paradigms amongst different sections of people with varied tastes and psyche.

Tags: ,

Cinema | Expert's View | Media

Reality behind Publicity & Promotions

by ExpertBlogger 1. April 2016 01:12

Everyone want to make money and profit is the end goal of every film, work of art or anything is getting produced, profits which is conceived in the mind of a filmmaker and goes down to the heart and mind of a viewer. With an expansive social media the stars and big production houses innovate techniques to promote their ventures. Back in the nineties the promotions were done by producers and not the film stars, however as times have changed and so are the promotional strategies. These days’ film stars have equal contribution in the promotions of the movie as a joint effort of the team. Stars have a mass appeal and they bring that aura with them which is a crowd puller. The movie goers feel pampered and more exhilarated and they go to watch the movie not for its content but for the stars.

The promos and the trailers are the most outdated ways to market the movie in today’s times. The trailer is always preceded by a teaser which is an entirely newer method to arouse the curiosity of the audience. The teaser of any movie easily gets millions of hits in its first month of release. Then comes the social media where the stars step into the promotional mode while they were shooting the film, Deepika and Vin Diesel have been releasing their intricate pictures from the sets of the one of the film. Movie merchandising is another fool proof promotional tactic to enter in the audience’s heads much before the film releases. Tweet about the movie, share pictures on Instagram and make Dub mash videos are some of the marketing techniques of the stars now-a-days.

These stars charge in lakhs per 140 characters for their promotional tweets, oh yes really?? This is again the newer bait for the internet stricken audience. The talking standee done, the extravagant roadshows done by the superstars all across the country, the trailer launch in the theatre is one such grand technique of familiarizing the audience with the film or if it is as weird as hanging a dummy human dead body to promote a horror flick. Television showcases the movie prior to its release not only through trailers and the songs but through other shows and channels participating in the movie promotion to bait the audience of the sitcoms. The fierce competition gives way to innovation and the desperate wish to stay in the race make the promotional strategies more unique and interesting.

The film becomes a household name much before it hits the ticket window. It is all about winning the hearts of the audience as the fate of a movie that is made with a whooping budget of hundreds of crores should be able to recover at least its cost. The basic idea of promotion is to get what is invested and rest is taken care by the script and novelty of the plot. This is the reason why low budget movies do not rely on weirdest promotional ideas but they concentrate their efforts on the plot of the movie and resort to modest ways of campaigning. Internet has made everything look so unique and approachable that the movie marketing is also driven by the force of internet. The movie games, the on line chat with the star cast and motion posters are gifts of digital marketing that have definite returns.

The classic ways of promotion like hoardings, posters etc. do still exist, but they are not so appealing to the senses where audience refuse to turn their heads away from their tab or phone. Promotions are the heart and soul of the project and it should be planned strategically just like any other launch of a product in the market. The branding of a movie project through its star cast is a commonplace now. The movie not only benefits its stars but the stars also benefit a movie before its release. With this the production houses have also created their own brands and glorify this movie business by their logos.

The star sells the movie and the movie sells a star! The atypical promotional campaigns act on the minds of the viewers they remember the tactic of promotion more than the movie down the line.

Tags: ,

Cinema | Expert's View | News

International Breeze of Regional Entertainment

by ExpertBlogger 18. March 2016 17:42

There was time when you ask someone that when the last time you have watched regional cinema is and their response was eehhh, may be couple of year back. This was the situation couple of years back now when you see people discussing about regional cinema, regional television series then it come as surprise. Many regional cinemas have proved themselves to the intestinal category and they have gain the popularity across the globe. 

We are not talking about the regional cinema in south because it was at that caliber since long time but if you talk about other language regional cinema like Marathi, Gujrati or even Punjabi those movies are being well made and people are watching them even international critics are giving good response. So we started analysis that what would have change in those cinema industry so that they have gain much popularity. Were there no good cinema was mad before or were there no good director existed before than now? Was the population of that particular group has been grown? The simple answer is no everything is same then what exactly change for this kind of revolution in regional entertainment.

The pure and simple answer is the acceptance of people. The regional people started accepting these cinemas and they started believing that in our industry also they can make good film. In all industries everything started with spark that one movie get big recognition then people start watching those kind of cinema in Marathi industry it started with film Shwaas and then the trend continues 

Currently there are so many films in regional cinema which are far better than popular films just because the subject and quality these movies can deliver  but only thing lack is the procedures are still not the level where they can spend huge amount of money also the star cast and film futurity is pretty small as compare to other film industries , Regional cinemas usp is there content which multimillion dollar movies cannot even think or dare to make cinemas or do the experiment people are doing in regional cinemas because they cannot afford to lose money rather they make films for money, rest the quality cinema come from regional category not even the cinema but the event and televisions series are making their big records that now people are started recreating them in there language today’s world regional cinema is getting much more recognition at all level but not making those kind of money simply because limited viewer base. This will be obvious that they will not make money like other Hindi cinema simply because of viewer base but when more and more people start watching these cinemas then they will definitely get commercial success only thing should not happen that if people are accepting these films then directors or procedure should not take viewer for granted and deliver us same kind of cinema as we have seen or one who did not accept. Regional people always look at regional cinema close to their heart.

Kudos to all for delivering quality cinema which we can cherish.

Tags: ,

Cinema | Expert's View | News