Reality behind Publicity & Promotions

by ExpertBlogger 1. April 2016 01:12

Everyone want to make money and profit is the end goal of every film, work of art or anything is getting produced, profits which is conceived in the mind of a filmmaker and goes down to the heart and mind of a viewer. With an expansive social media the stars and big production houses innovate techniques to promote their ventures. Back in the nineties the promotions were done by producers and not the film stars, however as times have changed and so are the promotional strategies. These days’ film stars have equal contribution in the promotions of the movie as a joint effort of the team. Stars have a mass appeal and they bring that aura with them which is a crowd puller. The movie goers feel pampered and more exhilarated and they go to watch the movie not for its content but for the stars.

The promos and the trailers are the most outdated ways to market the movie in today’s times. The trailer is always preceded by a teaser which is an entirely newer method to arouse the curiosity of the audience. The teaser of any movie easily gets millions of hits in its first month of release. Then comes the social media where the stars step into the promotional mode while they were shooting the film, Deepika and Vin Diesel have been releasing their intricate pictures from the sets of the one of the film. Movie merchandising is another fool proof promotional tactic to enter in the audience’s heads much before the film releases. Tweet about the movie, share pictures on Instagram and make Dub mash videos are some of the marketing techniques of the stars now-a-days.

These stars charge in lakhs per 140 characters for their promotional tweets, oh yes really?? This is again the newer bait for the internet stricken audience. The talking standee done, the extravagant roadshows done by the superstars all across the country, the trailer launch in the theatre is one such grand technique of familiarizing the audience with the film or if it is as weird as hanging a dummy human dead body to promote a horror flick. Television showcases the movie prior to its release not only through trailers and the songs but through other shows and channels participating in the movie promotion to bait the audience of the sitcoms. The fierce competition gives way to innovation and the desperate wish to stay in the race make the promotional strategies more unique and interesting.

The film becomes a household name much before it hits the ticket window. It is all about winning the hearts of the audience as the fate of a movie that is made with a whooping budget of hundreds of crores should be able to recover at least its cost. The basic idea of promotion is to get what is invested and rest is taken care by the script and novelty of the plot. This is the reason why low budget movies do not rely on weirdest promotional ideas but they concentrate their efforts on the plot of the movie and resort to modest ways of campaigning. Internet has made everything look so unique and approachable that the movie marketing is also driven by the force of internet. The movie games, the on line chat with the star cast and motion posters are gifts of digital marketing that have definite returns.

The classic ways of promotion like hoardings, posters etc. do still exist, but they are not so appealing to the senses where audience refuse to turn their heads away from their tab or phone. Promotions are the heart and soul of the project and it should be planned strategically just like any other launch of a product in the market. The branding of a movie project through its star cast is a commonplace now. The movie not only benefits its stars but the stars also benefit a movie before its release. With this the production houses have also created their own brands and glorify this movie business by their logos.

The star sells the movie and the movie sells a star! The atypical promotional campaigns act on the minds of the viewers they remember the tactic of promotion more than the movie down the line.

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Cinema | Expert's View | News

International Breeze of Regional Entertainment

by ExpertBlogger 18. March 2016 17:42

There was time when you ask someone that when the last time you have watched regional cinema is and their response was eehhh, may be couple of year back. This was the situation couple of years back now when you see people discussing about regional cinema, regional television series then it come as surprise. Many regional cinemas have proved themselves to the intestinal category and they have gain the popularity across the globe. 

We are not talking about the regional cinema in south because it was at that caliber since long time but if you talk about other language regional cinema like Marathi, Gujrati or even Punjabi those movies are being well made and people are watching them even international critics are giving good response. So we started analysis that what would have change in those cinema industry so that they have gain much popularity. Were there no good cinema was mad before or were there no good director existed before than now? Was the population of that particular group has been grown? The simple answer is no everything is same then what exactly change for this kind of revolution in regional entertainment.

The pure and simple answer is the acceptance of people. The regional people started accepting these cinemas and they started believing that in our industry also they can make good film. In all industries everything started with spark that one movie get big recognition then people start watching those kind of cinema in Marathi industry it started with film Shwaas and then the trend continues 

Currently there are so many films in regional cinema which are far better than popular films just because the subject and quality these movies can deliver  but only thing lack is the procedures are still not the level where they can spend huge amount of money also the star cast and film futurity is pretty small as compare to other film industries , Regional cinemas usp is there content which multimillion dollar movies cannot even think or dare to make cinemas or do the experiment people are doing in regional cinemas because they cannot afford to lose money rather they make films for money, rest the quality cinema come from regional category not even the cinema but the event and televisions series are making their big records that now people are started recreating them in there language today’s world regional cinema is getting much more recognition at all level but not making those kind of money simply because limited viewer base. This will be obvious that they will not make money like other Hindi cinema simply because of viewer base but when more and more people start watching these cinemas then they will definitely get commercial success only thing should not happen that if people are accepting these films then directors or procedure should not take viewer for granted and deliver us same kind of cinema as we have seen or one who did not accept. Regional people always look at regional cinema close to their heart.

Kudos to all for delivering quality cinema which we can cherish.

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Cinema | Expert's View | News

Special Mention of “Special Effects”

by ExpertBlogger 4. March 2016 11:54

I was watching one sci-fi film day ago and I remembered my days when I used to watch very few movies in month, yes that was 20 years back.  I started thinking in back of my mind that how this entertainment industry has been changed over the years. Everything has been so much improved the content the actors and mostly the special effect. I remember when I used to see a movie and if there is scene of someone disappearing then it was jaw dropping or something like someone flying then we used to cheer for it also I think it much be nightmare for the director to shoot that scene even blasting cars or jumping from heights and all other cool stuff which we see everyday life in today’s movies, which used to hard in back in days but in spite of that we used to love those movies and still we cherish it.

Today we see everything which is dazzling, right from showing galaxies, spacecraft and even the car crashing it has been improved so much we can see very incredible story telling due to marvelous background score and dazzling special effect. Just think of any James Camron film without special effect would not have been record breaker for years. He has used the special effect to put realness in the story telling as well as showing the depth of emotions attached with any scene and more or less the impact in implacable and he did great job.

But again when we see every movie having lots and lots of special effect, I started thinking that is the real cinema is missing somewhere, are people are every much rely on special effect or they know that they can archive this stuff by clicking some mouse on computer screen then they did not even bother to try it in real world. Some time they exaggerate those thing beyond imagination that we start taking everything for granted that yes this is fake.

Murphy’s law “Too much of anything is bad”, this is the same way if film makers started using these kind of special effect in each and every movie. I must say if this continues then the day is not far when we stop believing that there could be good movies where we can see life, where we can see real people communicating, we can see love or even in sci-fi we can the thing which are real and human can simply relate to film.


My thinking might be to rational but if you love cinema and you really want to see good cinema is future then we should simply pass the message that we are ready for special effect but not ONLY that.

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Cinema | Expert's View

Want to be one?

by ExpertBlogger 22. January 2016 11:45

An art of inspiring people towards a collective goal.

Leaders are born and not made in factories. A true leader is a driver and an initiator. His way of leading is not by power but by inspiring his fellowmen. A leader plays a vital role in the formation of his subordinates’ life’s goals. True leadership rests in forming allies and not turning people into antagonists. What are great leaders made of? They are made of resilience and strong character. They can never be deterred from their mission. They create drive and a surge amongst people to achieve the vision that they have set for them. They make their employees or fellow workers feel safe in their territory of values. They nurture dreams but not at the cost of others’ happiness. A leader possess a focus of an eagle to achieve and an attitude of a steel to go through the roughness of the path and most importantly an emotional intelligence of a parent to provide a safe surrounding to his employees so that they can flourish in his presence. Ninety percent of big firms of the world are investing in growing their leadership to attain the highest level of job satisfaction. A good and healthy organization is built on sound and able leadership. Leaders don’t do things differently, they inspire people to do things atypically. They dominate by their virtue and they partner with people to attain higher sense of commitment from them. A leader is very humane, but he can be singled out from the crowd by his collaborative ways, his emotional intelligence and his ability to bring the best in the people working for and with him. Leaders do not impose their opinions on others but they seek alternate perspective for a situation and thus imbibing the changing trends in their people and in themselves. To support, collaborate, empathize, inspire and follow a result oriented approach is the essence and pivot of an established leadership in any organization. Leaders can be so powerful that they can influence people from all over the world. Great leaders like Mahatma Gandhi, Nelson Mandela have not only created a stir among their countrymen but moved the people internationally to align them to the vision which they wanted to establish. Their charisma extents not only to the principles that they harbor but the implementation of those principles in their own life. The thin line of difference between a powerful leader and an autocrat is the liberty of thought he/she gives to his/her followers. An autocrat would work on the power of designation and a leader would work on the power of his thought. To channelize the energies of the fellowmen and mold the different temperaments in one direction is the art of a leader. Leadership is all about growing each day, as a leader has a challenge to prove himself/herself to his followers with each new day. A person cannot declare himself as a leader, he or she has to rise to that level where his persona gives him/her the credit of being the one. A leader exhibits high morale during crisis and sense of accountability and make his people motivated towards the change that follows. An impartial attitude for this fellowmen and ability to say the stark truth in order to show transparency is the onus of a leader , as he / she is not obliged by anybody but is striving for a higher goal. In his journey to achieve the goal he is not entitled to impress anyone or to be a feel-good factor to the team. It does not necessarily mean that a leader has to be arrogant or aggressive towards his co-workers in order to make them motivated, but he has to be subtle in his measures to give the support when he is needed and hold the hands of the team members who are fumbling to reach their targets. A constructive feedback is the essence of an able leadership. A timely intervention to save the ship and a far sighted approach in order to sense the danger much before it arrives are the true colors of a leader and it would not only save him but his team from the shackles of unaccounted circumstances . 

Leaders do not talk of themselves but of the team, the goals, the vision and the people. They strive towards the goals of their team and help each team member to attain a sense of fulfillment throughout this process. 

Leaders do not create followers; they create Leaders !

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Expert's View | News

Today's Reality Shows: Boon or Bane?

by ExpertBlogger 9. January 2016 16:24

It was way back in the year 2007 when Shilpa Shetty and Jade Goody had a heated argument on a popular reality show of Britain and it took a sudden rage of racism and community biases to create a new furor internationally and people came out of their closet to support Shilpa Shetty, most of them were the Indian diaspora. The television reality show not only boosted its popularity but it also sent out a very strong message of a united nation, a nation that thrives on its cultural diversity. A scripted set up, all celebrity contestants and some weird concept of showing either the talent, bravery or the art. Be it a dance show or a thriller or a music contest the popularity in any form is more than the fictitious soap opera. Although these shows were initially carved out for creating a definite segment of the entertainment and the end goal was to make business out of them, however with the increasing number of such shows and the wider range of audience who can watch them without any censored content, that, they have become a paradigm. The quizzes and the talent shows are most popular of the bandwagon. These reality shows are all about common man, his relationship with the stars whom he adores and worship and his relationship with another common man who go ahead and become a star. The participants gain publicity both positive and negative, which largely is the work of their display of their own character. The stand-up comedians are household names now, as they somehow pulls the viewers from their monotonous lives and soak the audience in their mirth and jokes. People like to be tickled and enjoy the happiness flowing in their living rooms at just a click of a button. 

The viewers not only feel connected with a particular performer or participant, because he/she had risen from amongst them, but they start associating themselves with that person and gradually that larger than life image of a common man rule the hearts. The audience love and loathe a participant with all sincerity of their emotions. The digital media thrives on this and they create and destroys the image of the person or a show. Sometimes, the emotions exhibited by the contestants are fake, scripted and totally to gain TVTs for the show. The pretentious sentiments are like a bait to get more viewership and to gain a soft corner in the audience’s heart, with all the tears and frenzied debates. The audience are bound to take sides and vote them and stand up by them, albeit they are unaware about the trap they were thrown into. Sometimes it is not only the audience but the organizers of these shows who find themselves in the deep down controversies which may take an international shape at times when the governments have to intervene to protect the rights of their citizens on the show. The entire game to attain popularity by the show and by the contestant takes a bad turn when either or both of them try to manipulate the situations and capitalize on them leading to a bad image. Reality shows are about realistic attributes like courage, determination and poise in extreme circumstances, sometimes a participant wins the heart of the audience by losing the game and rises to fame manifold whereas the winner fails to create an impact. The reality T.V. shows have made it a possibility for a common man to become a star and enjoy stardom with his/her talent. The phenomenon of becoming a star has changed altogether with the advent of reality shows. It has given the short lived and fake stars to us as well as talented and versatile stars which could have been lost in the crowd otherwise. The entertainment industry is going through a transition from soap opera and fictitious plots to hardcore reality. The reality is prevailing and so are the people who are the outcome of this set up. This concept has yielded a lot and has taken a lot too with its ugly side being so devastating for the sentimental audience. TV reality shows have gained a substantial segment in the industry as they are the shows that are run by the common man from the audience.

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Expert's View | Television