Media & News , Open your eyes

by ExpertBlogger 15. February 2017 10:30

We live everyday life with our friends and family and we are pretty busy in what we are doing day today life, we always have priorities for work, family, kids and our hobbies but in between these we are also prompt about the everyday news around us, that could be our local news which tells you what is happening in your town or national news about politicizes, spots and other things. Back in days people were have to relays on newspapers to get these news delivered to their house but now a days new papers in kind of disappeared, I hardly remember last time I have had read the new paper now a days every this is on new channel, we are totally depend of news channel for our day today news that are not limited to your local city of state but national and international news.

News

Now is the big dilemma in everybody’s mind in there are quite a few different kind of news channels and when one news has been broadcasted via one new channel and other news from other news channel what is the credibly for their information, what the truth and what is made up there is always a speculation that these kind of things are  happening around us, if you look at any film or tv series there is a censor board and it decide that what is good or bad or at least rate them depending on the content of the film that which age group is allowed to watch. In terms of new channels there is not such cerserhip of anybody who is looking on them. 

This is for sure that each and every news channel is here for making money and straightforward logic is how to you make more money? and only answer is to get as many as people to watch your news channel and what you need to do is show any sensational news were people are interested. Now the normal news which people want to know are not sensational then they have make those news sensational in order to get many people to come to their news channel to watch those.

In all the nobody bothers about the authencity of news there are broadcasting , nobody bother about the consequence to anybody’s life or effect on society , if you are looking at the political news the it has been clearly noticed that each and every news channel as political connection and they show the news which are biased to the particular political party and their views, they will always tried to sabatise the image of another party in order to get popularity of particular political party and these political parties has tones of money to get hold of popular news channel and convey their message in way they want to convey. In my view if any news channel showcase any unbiased news then it will be not popular because they will not have any sensational content and eventually it will sunset of that channel.

If you look around this is going in round robin fashion, powerful political parties has more money has more new channel in their hand and they use this media and news to get more popularity and make more money to again pump into news in media and this is never ending.

Is there any time when we will have somebody who can look at all these new channels and give them strict restrictive guideline line to follow their noble profession of journalism , till that thing happened you keep your eye and ear open and think before you believe on any news you read or see or hear.

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Get what you deserve, Race to Win. Is it always true?

by SuperUser 19. October 2016 11:18

I have a great question for you Have you got everything you deserver? , I am sure 90% people will say no. Most of us once in our lives must have not got what we deserved and the only thought that crosses our minds would be ‘so what! Leonardo have also not won the Oscar despite being a brilliant actor’. This statement was such a relief for all those unfortunate lot who work hard but never got recognized for it. Leonardo was an ideal for all these people, however, now people can’t relate them to him anymore, because he is among the proud winners of Oscar. A well-deserved victory for him. With four Oscar nominations to his name, which is no less an accomplishment and winning now the golden man, this journey for Leonardo has been a long wait for the laurel. There were several memes dedicated to him for his unsuccessfulness to bag an Oscar. He made an impact on the minds of people but failed every time to make an impression on the minds of the jury, which was a much talked about topic all over the world. His atypical and versatile performances in many more were winning the hearts but not Oscars for him. Finally after when he won this prestigious award there are people who think that the reason he won the award for ‘The Revenant’ is not because he performed outstandingly but because he was due for Oscars. His better performances were not awarded and a mediocre performance as in The Revenant bagged him that much awaited prize for this skills.

Somehow this adage appears so true ‘Awards are not always for the deserved’. The institution of awards and the people at jury fail to recognize the real talent so many times. Mostly, they are influenced by some wrong perceptions or their own opinions to hail a nominee as a winner. Leonardo is one such classic case of Oscar winners/losers, where in, the jury never acknowledged him for his out of the box lethal performances and they seem to get impressed by a mediocre performance which he had done, leading to a questionable state about the authenticity of such awards. Somehow the campaigning, PR etc. also play a deterrent role in someone’s win, it’s not just the quality of work that matters to the jury.

This year probably there was not much of a competition for Leonardo and he earned appreciation both critically and commercially making it big for himself from all directions. Oscars are awarded to veterans and established actors, as the history says people with an established fame get Oscars not the lesser known actors, in that view Leonardo is a name that is revered not only in Hollywood but across the globe. Leonardo would have won this award already for his film ‘What’s Eating Gilbert Grape’ when he was just 20 years old. This year Leonardo had been the only actor that fulfilled every awkward criterion to be an Oscar winner and finally this indefinable trophy got a place in his shelf. Fans are happy for him, however they kind of opinionate that this win could have come to him much before for this exceptional versatility as an actor in many more from his bandwagon. He turned indisputably inimitable plots into commercial successes but his worth got recognized through a movie in which he delivered a good performance which was far lesser than his other stalwart portrayals.

This year Leonardo did not leave any room for improvement while campaigning for The Reverent. Be it telling the world about the frozen cold of the shooting locations of The Reverent or be it telling them that they survived by eating the bison’s liver which made him sick. He made every impression telling people how much he strived to get into the character. He successfully made a mark! It became a proved notion that talent does not play a hundred percent role in one’s success, it is the advertising and branding of oneself that makes someone more acceptable by people. Masses react to aura , they go to watch their stars for substance , however they form an image behind their mind before they go for a movie or anything spectacular that captures their attention do play a substantial role in making a movie and it’s stars a hit.

awards awlays does not mean that you had great race!!

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By Whom, When & What to watch? Decide!!

by ExpertBlogger 18. May 2016 15:24

We have been always choosing what we want to watch or not, we always cared about what our kids are watching and when they are watching. The filtering of the content that can be considered as obnoxious and irrelevant for the set of audience who would see or watch it is called censorship. It is not just a term but a colossal phenomenon that is practiced worldwide in order to prevent the common man from those thought processes or views that have come from a person or a group of persons through their piece of work in most cases it is the work of art, that is reviewed thoroughly before bringing it to the audience. Censorship plays an important role in shaping the society with its screening of the improper content. The most pronounce area where censorship plays a dominant role is the media and the film industry and to some extent the literary works of artisans. In the democratic countries of the world like India, US and many others the freedom for speech or expression is the basic and most important right of every citizen, until any of their citizen tries to exercise this right in a way where it would hurt someone’s sentiments.

We live in a society that is majorly driven by certain norms and following them makes us responsible and unfollowing them makes us a rebel. A section of society who are artists, performers or writers have a certain viewpoint for something that goes around them and they express it through their work of art or creatively depict it but this could hurt many others living in the same society who would found it objectionable or questionable for their values. Censoring such content which otherwise belong to a particular person or a group is the duty of the censor board or committee in any country. To run the checks against the set principles that a particular society harbors to that creative work. Acting as a mediator between the creativity and the societal norms the censor board ensures that the relevant content is produced and the relevance of it is not lost in this process. For example it is the portrayal of violence on television or films that could lead to an increased rate of crime in a society, as it will influence the young minds to do the unprecedented. United States of America is the most liberal nation of the world and it exercises minimal censorship on it’s citizens and the press. Censorship body is meant to protect the sanctity of a society by reminding the people that the norms should be exercised in order to form an egalitarians society.

However the sole purpose of this type of set up to keep a guardian for protecting the society’s customs may sometimes violates the rights of the people who want to bring forth their creativity to the public and give them a different perspective. A governing body to keep an eye on the artists and press so that any inapt material should not reach the public may be a cruel way to hamper the creativity of media and press. It curbs their rights to freely give something to this world which otherwise the world is unaware of. The most controversial of all is politics which should be popularized or defamed with extreme care. Now a days the press practices no control to publish any content on TV or in newspapers, in order to practice the yellow journalism and as a result it creates useless heroes before the nation to gain viewership. The numbers they present are mostly inflated, the facts they put before are exaggerated and the people they glamourize are often shallow.

Censor board has the authority to stop this however it has become increasingly difficult for them to filter out inappropriate from the appropriate content. Another sensitive topic is religion all works that are done based on propagating a particular faith like writing a book, making a movie or a documentary or painting a canvas requires a very careful restraint on the artist or the author in order to make sure that the final piece of art is not disruptive in nature and does not create any upheaval from any community. Censor board has a vital role to play in order to make and maintain a balance of paradigms amongst different sections of people with varied tastes and psyche.

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Future of Virtual Reality in Entertainment, Media & Sports

by iBlogger 1. May 2016 11:57

It won’t be surprise if one social networking website pumps $2B in virtual reality company acquisition, this is a giant leap in provisioning the augmented reality which could be extended in our daily lives through those headsets and not just restricting it to the gaming consoles. This step by Mr.Zuckerberg is not because he thinks that virtual reality has a future, but he believes that virtual reality is the future of the entertainment industry. Adding more and more dimensions to the visuals gives an all new high to the users. Big players of the industry are already trying to make VR a household name, one of them is Google which is making Google cardboard sets which is as less as $30 to buy and is bought by millions who still can’t afford the high end headsets.

A decade back 3D movies were a rarity but today every sci-fi movie has a 3D version, in fact 4D, 6D, smell, air etc. they just want to tickle each sense of the audience and make them the part of the fiction through virtual reality. Virtual Reality has a presence everywhere be it in movies and media, sports or music. Last year US Open Golf tournament was streamed live in 3D experience, this year the Sundance Film Festival will showcase 3 full length feature films in VR including the 30 stories. So, VR is not confined to gaming only it is as much as part of the social networking too, which again depends upon the content of VR. Oculus, Sony, HTC, Google are the bigshots that are driving this entire VR experience market and they will soon come up with breakthrough technologies which can be played through the cellphones too, Samsung Gear has anticipated the VR in its phones already. The results are amazing and the upcoming features of VR in all segments of entertainment are very promising too.

Virtual reality will change the face of the visualization, imagine talking to somebody in 3D experience and you can actually see the person walking, talking and coming to you and sitting in your living room. Right now VR is restricted to the gamers primarily, there are experiments done in many other fields as well but the whole lot is underway still. The compelling reason for this is the equipment and the graphical welly on the PCs globally to run the virtual reality. Many Companies has a broader vision for VR and his acquisition of Oculus will surely shake the world with the boons of VR. He not only sees a possibility of sharing adventurous videos with friends and family on Facebook but also to make a virtual classroom for study and giving a feeling of sitting with students across the world in that classroom.

The virtual class concept will take a quantum leap from here. Total 360-degree and 3D visualization with binaural sound that reacts to the head movements, gesture-based controllers that would react to thumbs-up and also run by trigger of a finger that makes the viewer be hundred percent in it. NextVR, 8i are such companies that specializes in VR experiences are heading aggressively to collaborate with other giants to live broadcast some of the greatest sports events and tying up with major sports channels to make VR a name in all households and not just among the tech savvy people. As of now the response is enormous and the audience have made it a success.

The entertainment and media industry is beaming with this new concept of VR and immersed themselves into it. With this success ratio now there are advent of content producers to offer such content to the viewers. GoPro and Google camera rig devices will enable smaller publishers and agencies etc. to get into the action too, without taking into account the user-tailored content, something that is bound to grab people’s imaginations. Live streaming has become increasingly accessible and it’s growing in popularity because of the apps like Periscope, users’ demand for virtual reality content, for both ingesting and creating, should help boost the concept of VR forward. VR is not a techie thing anymore as its graduating to a point where the content producers are making the virtual reality stuff available to less technologically savoy masses, the future of entertainment is just right here.

So are you virtual yet?

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Reality behind Publicity & Promotions

by ExpertBlogger 1. April 2016 01:12

Everyone want to make money and profit is the end goal of every film, work of art or anything is getting produced, profits which is conceived in the mind of a filmmaker and goes down to the heart and mind of a viewer. With an expansive social media the stars and big production houses innovate techniques to promote their ventures. Back in the nineties the promotions were done by producers and not the film stars, however as times have changed and so are the promotional strategies. These days’ film stars have equal contribution in the promotions of the movie as a joint effort of the team. Stars have a mass appeal and they bring that aura with them which is a crowd puller. The movie goers feel pampered and more exhilarated and they go to watch the movie not for its content but for the stars.

The promos and the trailers are the most outdated ways to market the movie in today’s times. The trailer is always preceded by a teaser which is an entirely newer method to arouse the curiosity of the audience. The teaser of any movie easily gets millions of hits in its first month of release. Then comes the social media where the stars step into the promotional mode while they were shooting the film, Deepika and Vin Diesel have been releasing their intricate pictures from the sets of the one of the film. Movie merchandising is another fool proof promotional tactic to enter in the audience’s heads much before the film releases. Tweet about the movie, share pictures on Instagram and make Dub mash videos are some of the marketing techniques of the stars now-a-days.

These stars charge in lakhs per 140 characters for their promotional tweets, oh yes really?? This is again the newer bait for the internet stricken audience. The talking standee done, the extravagant roadshows done by the superstars all across the country, the trailer launch in the theatre is one such grand technique of familiarizing the audience with the film or if it is as weird as hanging a dummy human dead body to promote a horror flick. Television showcases the movie prior to its release not only through trailers and the songs but through other shows and channels participating in the movie promotion to bait the audience of the sitcoms. The fierce competition gives way to innovation and the desperate wish to stay in the race make the promotional strategies more unique and interesting.

The film becomes a household name much before it hits the ticket window. It is all about winning the hearts of the audience as the fate of a movie that is made with a whooping budget of hundreds of crores should be able to recover at least its cost. The basic idea of promotion is to get what is invested and rest is taken care by the script and novelty of the plot. This is the reason why low budget movies do not rely on weirdest promotional ideas but they concentrate their efforts on the plot of the movie and resort to modest ways of campaigning. Internet has made everything look so unique and approachable that the movie marketing is also driven by the force of internet. The movie games, the on line chat with the star cast and motion posters are gifts of digital marketing that have definite returns.

The classic ways of promotion like hoardings, posters etc. do still exist, but they are not so appealing to the senses where audience refuse to turn their heads away from their tab or phone. Promotions are the heart and soul of the project and it should be planned strategically just like any other launch of a product in the market. The branding of a movie project through its star cast is a commonplace now. The movie not only benefits its stars but the stars also benefit a movie before its release. With this the production houses have also created their own brands and glorify this movie business by their logos.

The star sells the movie and the movie sells a star! The atypical promotional campaigns act on the minds of the viewers they remember the tactic of promotion more than the movie down the line.

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