Holiday season, a business fortune

by ExpertBlogger 15. June 2019 10:23

Holiday season is the most sought after time of the year when people just unplug themselves from the world and get lost in an alternate world which is mostly full of activities and occasions and people with whom they like to spend time with and what they like to do in their free time. Holiday seasons are mostly the festive ones where the crowd gets detached from work, schools and the daily routine and for a week or more than that just spend time with friends and family. During this time, they like to travel and explore new places or retreat themselves in order to seek rejuvenation. Some people would like to pick up some of their hobby and try out some other activity at home. All the hustle and bustle of daily lives has led people to seriously utilize their holiday season in the best possible way so that they get back to their routine all charged up and refreshed. There are some small businesses that have emerged off lately to cater to this new trend of picking up something or doing something new during the holiday season. It can also be a chance for entrepreneurs to discover new undertakings or opportunities. An entire business can be built around the holiday season to earn some extra bugs or show new aptitudes toward the end of this season.

The holiday season attracts major retailers. These market players spend money , generally have the best locations, and have digital technology to compete with. Smaller businesses also compete in this race and everyone earns both from regular and seasonal customers. There could be several things that can help people make their holiday season an enjoyable one. Small businesses like cookie making business, towards New Year’s and Xmas season and also the baking business has an extra consumer lined up during this phase of the year. Other activities include being a pet or personal assistant and helping people with their daily chores. Providing gifting solutions to people who want unique gift ideas for their friends and family. Gift baskets, chocolates, mugs etc. are some of the things that can be used to turn into beautiful gifts and really innovative ones. Making deliveries, of groceries, cleaning of houses and other items at the door step during the busy schedule of the holiday season can earn an extra income for those services on these days. 

If someone cooks or bakes, there can be plenty of buyers who could use this help around the holiday season. The festive season calls for parties and social congregations, and the guests attending those parties would be serve with delicacies. Catering services are yet another way to supply party material and a catering service can be paired with some party planning skills. House party decorators and doing the cleaning and all can also be a good handy business for holidays.

Apart from these small businesses there can be bigger set-ups as well. The most common is the travel business. As, travelling is the most considered option by the people during the holiday season this business earns a lot of bucks to the businessmen. The properties can be rented on a large scale for tourists’ and visitors’ stay. Home stays are a common way of renting one’s own house to the guests and taking care of their needs till the holiday season ends. The arrangements of various recreational activities that could be taken up by the tourists or visitors for e.g. wine tasting, cheese tasting or tea/coffee tasting etc. Apart from this there could be various other activities that can attract money for individuals and the businesses. The outdoor activities like making suitable arrangements for trekking, camping, water sports etc. all these require the technical expertise and can be carried on a larger scale during the holiday season.

Globally during the holiday time, customers are most dynamic and like to spend money which makes it the most appropriate time to launch something creative. One of the simplest ways to think of the commercial idea is to reflect what people like to do during their vacations. People love to purchase gifts, need to adorn their houses, go on vacation so a business that caters primarily to the holiday season  should be centric to the customers’ preferences.

Having said that everyone just loves the hoilday. let more comes 

Formula of super successful CEOs

by ExpertBlogger 30. May 2019 13:44

CEO is the engine of an organization, but we often think what fuel or specifications is required to be that engine? Do a CEO has to be a graduate, a post-graduate, a doctorate or even with no educational qualification at all? It is weird that one who is running a multi-million/billion company and he/she doesn’t have a degree, well the top 400 richest US people will tell you a different story, Out of 400, 21 have PhD, 29 are Masters in Science, 35 have law degrees and 63 didn’t receive the college education and rest are simply graduates. 

The richest man of the world Jeff Bezos is a simple graduate, second richest person, Bill Gates never completed basic college and third richest person, Warren Buffet is a Master of Science and the 4th richest Amancio Ortega never received any education at all. It doesn’t matter whether you take top 4 or top 400 you cannot state the necessary conditions that requires you to be a successful CEO because the only thing common between them is they prefer reading, actually they all are voracious readers because with reading comes knowledge and that can be used for innovation which is far more important than a degree from an Ivy-league colleges. 

This can be deduced from the fact that Warren Buffett reads six newspapers daily, Mark Cuban read three hours on a daily-basis, Bill Gates reads 50 books in a year. On an average a CEO reads 4-5 books per month and 5-6 newspapers daily. 

So now the answer to the question depends on two conditions whether the CEO is a full or partial owner of the company. CEO is running the company as an employee.

In the first condition a person can be anything doctor, lawyer, graduate, post-graduate or even uneducated because the force required to run his company is knowledge, instincts and his decision making skills. In this condition a person strive to learn new things and willing to take new challenges, this is another common denominator of this category of CEOs, they are more adaptable to change and venture into unexplored areas. Take for example Mr. Elon Musk, after having a degree in Economics, he started an Online Payments Company Paypal and do coding there and later he sold this company for 180 million. He then invested the entire amount in Tesla, an automotive company and Space-X a space exploration company. The former makes electric cars and the latter is involved in making Rockets.  

So, if you started any business or start-up then the success of your firm depends on your decision-making prowess and how you create that business. It is like running a race and building your vehicle in the process. Your own efforts can either build a cycle, bike, car or even a fighter plane to win that race. In case of super successful CEOs like Jeff Bezos, Bill Gates, Amancio Ortega they have created a super-stealth fighter plane like Amazon, Microsoft and Zara and they are still experimenting and venturing into new fields. 

In the second case a graduation degree can be a requisite condition but not the necessary one. The necessary condition is the experience with effective track-record. The experience is more important in second condition as in most of the professionally driven companies; the top executive age is 55-58 on an average. A great example is Mr. Sundar Pichai , CEO of Google, who is the highest paid CEO of a company which he neither founded nor owned as a minority or majority shareholder. He is a Metallurgical Engineer from Indian Institute of Technology (IIT)- kharagpur and a masters in Material Science and Engineering and he is currently heading a company which has no relation to his educational qualifications.  

Similarly, if you have started your career in any company and want to become the CEO of that firm then all you need to do is gather more experience and hone your skills. This will help you long run also try to create stellar track-record which will help you to claim for that position. 

So the conclusion is a higher education degree in might give you the edge but it is your own skills of knowledge-seeking and risk-taking that will win the game!!!

Fascinating World of Fashion, It's a personal statement

by ExpertBlogger 18. April 2019 12:16

It has been rightly remarked by Coco Chanel the owner of one of the most sought after Fashion brand that “Fashion fades, but style endures”. 

Fashion is the trend of the moment. It doesn’t last, it is seasonal. The volatility of fashion makes it interesting and very appealing for mostly the new generation. For a generation that is older or not at par with the newer generation prefer style over fashion. Some people carry themselves in a particular ensemble or a way that makes them more of a fashion themselves because their style will always be in trend even with the changing tendencies. Like the famous Little Black Dress by Audrey Hepburn or a suit and silver flecked grey hair of George Clooney one just have to be totally comfortable in the style that he/she is carrying and that becomes a style statement for times to come. So, it can be said that an individual’s personal style statement can be a trend. 

Fashion projects multiple facets of a society. Fashion highlights the social history and the desires of the people of that society. It also manifests the overall traditional aesthetic of the several periods that the society had been through. The evolution of fashion ages back to numerous years and as the attitudes and culture diversify, traditions come along with it.

The young generation is a major admirer of fashion drifts. Fashion trends get influenced majorly by Bollywood as well as Hollywood. Metro cities witness the swift deviations in fashion especially because of the young school and college going crowd.

Fashion is a form of unrestricted language of one’s personality and also the social set up of the person. It not only comprises clothing, but also accessories, hair-dos, beauty and body art. What, how and when we wear the fashion statement, provides others with a quick reference of imperceptibly reading the outward situation of a society.

Fashion is a language of symbols, cyphers and an illustration that non-verbally conveys meanings about an individual or a group of individuals. Fashion in all its methods right from tattoos to piercing various body parts, to the newest and bizarre hairstyles, is the best form of graphics to express an individual’s identity. It enables a person to make himself/herself understood by the beholder. It is not everything but yes it is an important persona of an individual for someone to grasp a glimpse into his/her personality. All other things come later about knowing a person. It provides the clues of a person’s status and professional role and success, as well as being a means of being compliant to his/her peer group’s anticipations.

Today the failure to modernize and to reform our bodies whilst constantly observing the ethnic ideal state leaves us flunking the fashion test. Those that pass this fashion trial perpetually spend their lives being consumed in a vicious circle of diet, exercise, cosmetic surgery and other beauty and health regimes. This is not bad always however, it is supporting a segment of the market that largely constitutes the healthy food and other activities like gym , yoga , power yoga , cycling , marathon , organic food and many other things that ensure that people keep themselves engaged in buying these to look and feel good.

Another pressing need to be doing and wearing which is in vogue is an innate desire of every human being to strive for differentiation and to stand out of the crowd. The individual use fashion as a means to form an identity of his/her own in order to be recognized as different in the crowd.

One of the most preferred forms of semiotic difference is fashion, because fashionable clothes, accessories and body adornment are easy for others to perceive at a glimpse. Secondary items, particularly branded specific stuff like handbags, footwear, ornaments, and various forms of accessories also defines an important attribute of an individual i.e. the status. A piece of fashion has to be approved by others and then it inspire others to be copied by them. Finally it is replaced at some point of time when it becomes too routinely and commonplace and ceases to be distinctive. What is fashionable is transitory and what is style is permanent however a style statement can be a fashion and fashion marks the style statement.

E-commerce -a threat to on premise retailers

by ExpertBlogger 13. April 2019 11:43

Internet is the greatest boon of this century and one of the most rewarding inventions of our times. It has not only created an e-revolution in the world but has also touched all the segments of the businesses be it FMCG or apparel, services anything and everything. The e-retail market has catered to the needs of the consumers in every possible way from having the most user friendly interfaces to the super-fast delivery solutions that provides a lot of flexibility to the end user and saves time, money and effort by making everything available at the doorstep in no time. E-commerce has turned the retail market upside down with just one attribute of it’s that is convenience which has been every consumer’s desire while buying anything goods or service. E-commerce is not only convenient to the consumer but also for the seller as it saves all the resources that goes into making a retail showroom and the overhead of maintaining the property and if its rented then the huge rent that the seller has to bear. Shredding all these expenses the e-commerce just caters to everything that a buyer and seller can ask for. With tastes and changing trends e-retailers just have to focus on product availability and the delivery to the customer and the various payment gateways. Advertisements and other marketing strategies can be implemented with greater precision based on the consumer’s pattern of buying and looking for products over the various websites. For the seller as well e-commerce of his products can widely expand the scope to reach larger audience and various geographies as well. The only ones that a seller has is to reach out maximum consumers without worrying about the space and other infrastructure costs.

The retail conversion of physical shops and showrooms into e-commerce facilitator is gaining momentum. Biggest of Indian retail supermarket, electronic, apparel chains have adopted the online model and are focusing on having an e-commerce existence in the market. With technology making a presence even in the remote areas, larger population seem to embrace e-retailing. Nearly 68 million internet users are from remote areas, who sum up for half of total sales that happen at online shopping portals in India.

Recent trends show that there has been a paradigm shift in the buying patterns of the consumers worldwide, who are gradually keen to buy goods and services online and are rapidly treading towards a more appropriate, user friendly and innovative platform.

 

From grocery to a car, from medicines to a full-fledged furnished house, from cosmetics to the electronics the online marketplace has advanced to become as the one-stop shop for everything. Also, the hopes of the consumers are changing to entirely new dimensions, with outstanding benchmarks set by the e-retailers. Shoppers are aware of the value that these online portals offer, the plethora of products that these portals put on display and the one click comfort of making hassle free purchases right from the comfort zone of the consumer have made e-commerce a buzz word.

Such changing market trends have given a blow to the shopkeepers and showroom owners who are under the blow of the herculean rise of e-commerce websites. Amazon, Flipkart, eBay etc. are the fore runners that pose as a threat to all the retailers who now have to re think their strategy to survive in the market. The price for the showroom / shop setup and its maintenance and also the on-floor staff cost is incurred through the consumer and all this is added in the selling price. The e-commerce sites since don’t have to bear these costs offer the lowest price possible that will include their profit margins as well. The consumer are not concern about the quality issues as the e-commerce websites provide easy return and replacement as compare to the merchants. The bad product or service has a surety of full refund which attracts more consumers to these portals than to get into the endless return cycle of the real merchants.

The e-commerce is the future of consumer market not because of it’s convenient methods but because it improves its strategy each day which the on premise merchants fail to implement and improve and stick to the traditional way of selling the products.

Mortgages, Short Term Loan, Payday Loans, A boon or bane for the economy?

by ExpertBlogger 2. January 2019 15:00

The attractive option of getting the loan on same day and repaying it back the next payday without suffering a huge debt or credit check is the major advantage of payday loans. A small provisional loan taken to conduit the borrower's cash flow gap between paydays, is referred to as a payday loan. They are loose, but have high-interest and for a short-term and can be aptly referred as micro loans. These loans are usually settled in cash, and the lender processes the cheque or takes out from the borrower's active account on the date of maturity of the loan. 

As evident from the name, the loans are usually taken and repaid within a period as long as of 30 days. Also, the payday loans are usually repaid on next payday, therefore one can see that they are always in control of their payday loans irrespective of what others would say. Giving each one of us a viewpoint that we are our own masters of our payday loans is the most fruitful strategy charted by the providers of these loans. This is because the payday loans have highest rate of interest as they are repaid in less than a span of 30 days. 

So with this the banks and the lenders will definitely opt for Payday loans because even if a bank has or bad loans and stuff. For the lender it is low hanging fruit and as it is an easy money. However, according to a research survey it has been recorded that after subtracting the fixed operational cost and the default losses, the payday loans company does not make considerable profit. There have been cases of fake cheques presented by borrowers as security, and as a result, such cheques bounce when being en-cashed by the bank.

In developing economies like India payday loans are not very popular because of the gravest reasons like a pile-up of bad loans, Indian Banks seem to be pursuing the wrong race. The non-performing assets (NPA) accumulated by Indian lenders are higher than those of Indian banks as contrast to many of the major economies of the world, including USA, UK, China and Japan. Indian banks' gross non-performing assets (NPAs), or bad loans, stand at INR 10.25 lakh crore reported on 31 March 2018. This pie of the cake now accounts for 11.8 percent of the total loans given by the banking industry. For financial year 2018, the total bad loans of these banks rose by a whopping amount of INR 3.13 lakh crores.  It will take years before these banks can get rid of NPAs, accumulated over the years on account of multiple factors.

 Also even the lenders are not easy-going on their customers. Quite often these payday lenders are criticized. They are called the merciless loan sharks attacking the poorer section, low income areas, which are unable to realize the time value of money. Many people find the interest rate on the payday loan puts the weaker section in difficulties, whereas the richer community can afford to pay even up to 25% interest or so on their credit cards.

Pay-day loan is a benefit for customers because they can save you in times of distress. Had it been possible to know or predict financial emergencies, then payday loans would not have happened! Many at times you may find yourself caught in unexpected situations and you may not be well equipped to deal with the situation. Like when you fall sick, or your car breaks down, you would have to bear on your planning budget for the month. So for these kinds of short-term money crunch situations, payday loans are of great help as one can get instant cash right when needed. Pay-day loans can be applied for online as well and the money gets deposited into lender’s account directly and instantly.

To conclude, in the long run if the bad loans increased due to pay day loans then it would be because of the lenders who do not do a thorough check of the credit history of the customers or burrowers. However the things go smoothly and if proper background checks are conducted on both sides then they are very beneficial for the middle income strata and also the banks or financial institutes that give these micro loans on short-term basis.