Reality behind Publicity & Promotions

by ExpertBlogger 1. April 2016 01:12

Everyone want to make money and profit is the end goal of every film, work of art or anything is getting produced, profits which is conceived in the mind of a filmmaker and goes down to the heart and mind of a viewer. With an expansive social media the stars and big production houses innovate techniques to promote their ventures. Back in the nineties the promotions were done by producers and not the film stars, however as times have changed and so are the promotional strategies. These days’ film stars have equal contribution in the promotions of the movie as a joint effort of the team. Stars have a mass appeal and they bring that aura with them which is a crowd puller. The movie goers feel pampered and more exhilarated and they go to watch the movie not for its content but for the stars.

The promos and the trailers are the most outdated ways to market the movie in today’s times. The trailer is always preceded by a teaser which is an entirely newer method to arouse the curiosity of the audience. The teaser of any movie easily gets millions of hits in its first month of release. Then comes the social media where the stars step into the promotional mode while they were shooting the film, Deepika and Vin Diesel have been releasing their intricate pictures from the sets of the one of the film. Movie merchandising is another fool proof promotional tactic to enter in the audience’s heads much before the film releases. Tweet about the movie, share pictures on Instagram and make Dub mash videos are some of the marketing techniques of the stars now-a-days.

These stars charge in lakhs per 140 characters for their promotional tweets, oh yes really?? This is again the newer bait for the internet stricken audience. The talking standee done, the extravagant roadshows done by the superstars all across the country, the trailer launch in the theatre is one such grand technique of familiarizing the audience with the film or if it is as weird as hanging a dummy human dead body to promote a horror flick. Television showcases the movie prior to its release not only through trailers and the songs but through other shows and channels participating in the movie promotion to bait the audience of the sitcoms. The fierce competition gives way to innovation and the desperate wish to stay in the race make the promotional strategies more unique and interesting.

The film becomes a household name much before it hits the ticket window. It is all about winning the hearts of the audience as the fate of a movie that is made with a whooping budget of hundreds of crores should be able to recover at least its cost. The basic idea of promotion is to get what is invested and rest is taken care by the script and novelty of the plot. This is the reason why low budget movies do not rely on weirdest promotional ideas but they concentrate their efforts on the plot of the movie and resort to modest ways of campaigning. Internet has made everything look so unique and approachable that the movie marketing is also driven by the force of internet. The movie games, the on line chat with the star cast and motion posters are gifts of digital marketing that have definite returns.

The classic ways of promotion like hoardings, posters etc. do still exist, but they are not so appealing to the senses where audience refuse to turn their heads away from their tab or phone. Promotions are the heart and soul of the project and it should be planned strategically just like any other launch of a product in the market. The branding of a movie project through its star cast is a commonplace now. The movie not only benefits its stars but the stars also benefit a movie before its release. With this the production houses have also created their own brands and glorify this movie business by their logos.

The star sells the movie and the movie sells a star! The atypical promotional campaigns act on the minds of the viewers they remember the tactic of promotion more than the movie down the line.

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International Breeze of Regional Entertainment

by ExpertBlogger 18. March 2016 17:42

There was time when you ask someone that when the last time you have watched regional cinema is and their response was eehhh, may be couple of year back. This was the situation couple of years back now when you see people discussing about regional cinema, regional television series then it come as surprise. Many regional cinemas have proved themselves to the intestinal category and they have gain the popularity across the globe. 

We are not talking about the regional cinema in south because it was at that caliber since long time but if you talk about other language regional cinema like Marathi, Gujrati or even Punjabi those movies are being well made and people are watching them even international critics are giving good response. So we started analysis that what would have change in those cinema industry so that they have gain much popularity. Were there no good cinema was mad before or were there no good director existed before than now? Was the population of that particular group has been grown? The simple answer is no everything is same then what exactly change for this kind of revolution in regional entertainment.

The pure and simple answer is the acceptance of people. The regional people started accepting these cinemas and they started believing that in our industry also they can make good film. In all industries everything started with spark that one movie get big recognition then people start watching those kind of cinema in Marathi industry it started with film Shwaas and then the trend continues 

Currently there are so many films in regional cinema which are far better than popular films just because the subject and quality these movies can deliver  but only thing lack is the procedures are still not the level where they can spend huge amount of money also the star cast and film futurity is pretty small as compare to other film industries , Regional cinemas usp is there content which multimillion dollar movies cannot even think or dare to make cinemas or do the experiment people are doing in regional cinemas because they cannot afford to lose money rather they make films for money, rest the quality cinema come from regional category not even the cinema but the event and televisions series are making their big records that now people are started recreating them in there language today’s world regional cinema is getting much more recognition at all level but not making those kind of money simply because limited viewer base. This will be obvious that they will not make money like other Hindi cinema simply because of viewer base but when more and more people start watching these cinemas then they will definitely get commercial success only thing should not happen that if people are accepting these films then directors or procedure should not take viewer for granted and deliver us same kind of cinema as we have seen or one who did not accept. Regional people always look at regional cinema close to their heart.

Kudos to all for delivering quality cinema which we can cherish.

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Special Mention of “Special Effects”

by ExpertBlogger 4. March 2016 11:54

I was watching one sci-fi film day ago and I remembered my days when I used to watch very few movies in month, yes that was 20 years back.  I started thinking in back of my mind that how this entertainment industry has been changed over the years. Everything has been so much improved the content the actors and mostly the special effect. I remember when I used to see a movie and if there is scene of someone disappearing then it was jaw dropping or something like someone flying then we used to cheer for it also I think it much be nightmare for the director to shoot that scene even blasting cars or jumping from heights and all other cool stuff which we see everyday life in today’s movies, which used to hard in back in days but in spite of that we used to love those movies and still we cherish it.

Today we see everything which is dazzling, right from showing galaxies, spacecraft and even the car crashing it has been improved so much we can see very incredible story telling due to marvelous background score and dazzling special effect. Just think of any James Camron film without special effect would not have been record breaker for years. He has used the special effect to put realness in the story telling as well as showing the depth of emotions attached with any scene and more or less the impact in implacable and he did great job.

But again when we see every movie having lots and lots of special effect, I started thinking that is the real cinema is missing somewhere, are people are every much rely on special effect or they know that they can archive this stuff by clicking some mouse on computer screen then they did not even bother to try it in real world. Some time they exaggerate those thing beyond imagination that we start taking everything for granted that yes this is fake.

Murphy’s law “Too much of anything is bad”, this is the same way if film makers started using these kind of special effect in each and every movie. I must say if this continues then the day is not far when we stop believing that there could be good movies where we can see life, where we can see real people communicating, we can see love or even in sci-fi we can the thing which are real and human can simply relate to film.

 

My thinking might be to rational but if you love cinema and you really want to see good cinema is future then we should simply pass the message that we are ready for special effect but not ONLY that.

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Cinema | Expert's View

Waves in the Air : Radios are Evergreen

by SuperUser 22. February 2016 09:46

It was an era of absolute serenity when noise pollution could only be caused by screaming people or the music being played over the Radio. People had hardly anything to celebrate except that one box which played the old classics and new songs for some time in the morning and for quite a while in the evening which would be followed by some national and international news. For rest of the day there would be that strange sound of buzzing bee that played out of that box. Until the television was invented and it became a household name, it was radio that filled the corners of the house with life. Then started the era of television, and in the 70’s people were using both the boxes to entertain themselves. Television industry was boosted with the advent of satellite channels /TV. 

There was an entirely new wave of change and television became a must have in every house and with hundreds of channels at the click of a button, people almost forgot the radio and to an extent the theatres. In the late nineties the Radio industry boomed and the makeover of the radio channels lifted the long forgotten Radio box. There was an increase in the number of radio frequencies. These Radio channels beautified themselves and made an impact on the listeners by their trendy RJs (Radio Jockeys) who were no less the entertainers than the VJs of the television. The RJs of the modern radio channels do not have a face to the voice that conquers the hearts of millions. The revamping of the Radio to come at par with the satellite TV has been successful to a major extent and now radio comes as an application in all the smartphones. People like this ‘on the go’ nature of the Radio and they truly find it ‘cool’ to play at just a tune of frequency. Radio is the new face of modern entertainment industry. The Radio signals reach everywhere as a result it is still the primary source of information in the remote areas.

Radio has undergone through a complete evolution. It is now accessible through internet just as television. Going to office and coming back to home, the most favorite activity that the people like to do is to listen the Radio. The perky jokes, the hilarious situational comedy done by the RJs comes as a relief in the mundane life style of the people. The programs that are telecasted on the Radio are so interactive and involve the rushing population on their way to office that people has made it a part of their lives so much that they kick off their mornings with the peppy Radio RJs. Besides sheer entertainment that these Radio channels do they also take the issues from the entire world and subject them for discussion to the common man. This bond between a talking machine and its listener is so integral that they feel incomplete without starting the day with the tune box. After the revamping of modern day Radio, the advertising industry has also been given a new boost. The local businesses have their sales doubled as their services and products can be advertised repeatedly over the Radio and people surely get influenced.  

The inexpensive nature of the Radio have made its popularity so widespread. Radio is a unique medium to visualize and to play images with music and words. The truth is that human mind is capable of producing a plethora of images out of the words that goes into it and make the audio effects dominate over the visuals. To an extent the audience do not like to be spoon fed by the idiot box but use their own intelligence and past experiences to create the images they like it to be. The Radio entertainment gives the audience complete liberty to plunge into the visualization and use their sub conscious mind for making the sense out of those flowing words or syllables that come from it. The best part is all this liberty of a yearning mind comes absolutely free of cost. 

No installation and no monthly payment of anything, what it needs is either an instrument with an antenna or an application in some smart device and a dedicated group of audience. Therefore Radio will always reigns the supreme!

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Expert's View | Radio

Trendy Trailers & Conjecture Reviews

by SuperUser 4. February 2016 17:09

We have seen many people who are always decide whether to watch movie or not depending on whether they like trailer or did it have good review from people or critics or newspaper or someone else, really cinema need to judge by 2 min trailer or a review from someone who do not even know. 

Let’s talk about trailer, if you decide to watch or not to watch cinema depending on the trailer and What if trailer is not good and not make by the person who has created movie and he did bad job or trailer is not reachable or something else then are you going to judge or garbage that film just because trailer is not good? Is the 2 odd hrs. of cinema is entirely get its charm for 2 mins, if the film genre is suspense thriller then film makers really have very less content to show in trailer because they don’t want to give anything in trailer, on other hands if film has good songs then makers put song clips all other trailer. I am not saying trailer is completely wrong but they are meant to give glimpse of cinema not to judge wheatear film is good or bad. Film is good or bad is different for each and every one depending on his or her own personality 

Now let’s talk about review, there are many review website, videos, critics who does reviews for all kinds of movie some time they are right some time they are not, Many time reviewers are biased about some actors , director or so called production house, oh! Yes don’t forget about official sponsors they have to talk good about the movie, so whatever reviews you are getting are they right for you. I think they are definitely not because the basic thing which is different in entire mankind is the reaction to the emotions, sense of humor, test of topic and particular the genre of movies. It is not necessary the film or test the reviewer has you have the same, I can tell you many movies which has got bad or worst reviews but I have enjoyed those movies because I like that genre. 

I have decided from now onwards if you are really film jerk and want to see some quality movies then please don’t judge the movie from the 2 min trailer or the reviews done by someone who has little bit more knowledge of films than you. It is always relative, it is always personal preference so if you have missed some of the movies because of those less stars then think again you might have missed something which might not be great or good but still you will like it.

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Cinema | Expert's View | Reviews