Does Internet is Winning Race against Television and Radio?

by ExpertBlogger 24. March 2016 11:01

In the year 2005 when popular video hosting site was launched by three ex-employees of PayPal little did they know that their concept would revolutionized the world of entertainment and will make them the millionaires by the millennials. The concept of video sharing over the internet has not only changed the face of media but has created a boom in many businesses. You Tube is one such medium that has taken the viewers with a storm and sending a strong blow to the television industry. The television is unable to come at par with such internet discoveries. The free of cost nature of internet makes it so accessible and preferable by the viewers. The loads of long forgotten videos and clippings just get so easy to access, whereas the absence of time capsule in a television makes it less popular. There are enough evidences that reveal the fact that video streaming is the Gen Z thing and is enjoyed by them more than the static entertainment medium like television. They can watch anything under the sun over the internet at any time and any place they want. Anyone can share the videos which they have and in this way internet gets richer in its content.

The CDs have lost their sheen ever since videos on internet has plunge into the market. Like the television many video hosting websites also has channels for the artists and performers from any field and they can upload their videos and become famous as well as earn as much money as a budding entrepreneur can. There are channels for cookery, make – up artistry, standup comedy, arts and design etc. on internet. The channel owners are the common people from amongst ourselves who exhibit their talents on this free medium and get numerous fans who subscribe to their You Tube channel and hence increasing the viewership. You Tube also help in running the small businesses of the up-and-coming entrepreneurs by giving them the compensation for as many subscribers they could have for their channel. The study on You Tube’s popularity revealed that the viewers of You Tube channels find the content that is published on it as more authentic and they could relate to it more easily as compare to the content that is telecasted over the television.

Internet videos are the most accessible application and most popular one in the smartphones. It is a personalized television where the viewer has full autonomy to decide what to watch and when to watch. You Tube can be watched from any device including smart TV., smart phones, I pad etc. The speed of streaming and the quality of videos that are uploaded on You Tube are the two areas where an improvement is needed in order to transform it into new age television. Alone YouTube attracts tons of viewers and billions of videos are pulled daily by the internet users. You Tube has successfully enchanted the Millennials as the content it offers is far wider in scope and varied than compare to a television.

Internet videos and other digital media has risen in popularity because of the advent of the much handy devices that can be developed on a chip. With all the technological advancements that lead to the fading of traditional methods of entertainment, TV still holds 70 % of viewership because of the high budgets and bigger canvas on which it plays and also because of its mass pervasiveness. However TV is just not about anything whereas You Tube is all about anything which we want to see anywhere.

Video streaming has also diversified into advertising world. It plays the ad just before a video clip and may be between the clips, however the good thing is viewer has the full control to skip the ad while it is playing whereas television does not authorize a viewer with this. The feature which is remarkably distinguishing is the ‘share‘, you can share the content you are watching with anyone be it on WhatsApp, Facebook or Twitter. The war of television and Internet video streaming will be won by the potential contender which can create such engaging channels that could cling onto the minds of the audience and are more relatable. The way digital media is diversifying both Television and YouTube would re vamp their look and accessibility and will reach the widest audience. 

Considering all this above do you think that Internet is winning race against Television? 

International Breeze of Regional Entertainment

by ExpertBlogger 18. March 2016 17:42

There was time when you ask someone that when the last time you have watched regional cinema is and their response was eehhh, may be couple of year back. This was the situation couple of years back now when you see people discussing about regional cinema, regional television series then it come as surprise. Many regional cinemas have proved themselves to the intestinal category and they have gain the popularity across the globe. 

We are not talking about the regional cinema in south because it was at that caliber since long time but if you talk about other language regional cinema like Marathi, Gujrati or even Punjabi those movies are being well made and people are watching them even international critics are giving good response. So we started analysis that what would have change in those cinema industry so that they have gain much popularity. Were there no good cinema was mad before or were there no good director existed before than now? Was the population of that particular group has been grown? The simple answer is no everything is same then what exactly change for this kind of revolution in regional entertainment.

The pure and simple answer is the acceptance of people. The regional people started accepting these cinemas and they started believing that in our industry also they can make good film. In all industries everything started with spark that one movie get big recognition then people start watching those kind of cinema in Marathi industry it started with film Shwaas and then the trend continues 

Currently there are so many films in regional cinema which are far better than popular films just because the subject and quality these movies can deliver  but only thing lack is the procedures are still not the level where they can spend huge amount of money also the star cast and film futurity is pretty small as compare to other film industries , Regional cinemas usp is there content which multimillion dollar movies cannot even think or dare to make cinemas or do the experiment people are doing in regional cinemas because they cannot afford to lose money rather they make films for money, rest the quality cinema come from regional category not even the cinema but the event and televisions series are making their big records that now people are started recreating them in there language today’s world regional cinema is getting much more recognition at all level but not making those kind of money simply because limited viewer base. This will be obvious that they will not make money like other Hindi cinema simply because of viewer base but when more and more people start watching these cinemas then they will definitely get commercial success only thing should not happen that if people are accepting these films then directors or procedure should not take viewer for granted and deliver us same kind of cinema as we have seen or one who did not accept. Regional people always look at regional cinema close to their heart.

Kudos to all for delivering quality cinema which we can cherish.

Special Mention of “Special Effects”

by ExpertBlogger 4. March 2016 11:54

I was watching one sci-fi film day ago and I remembered my days when I used to watch very few movies in month, yes that was 20 years back.  I started thinking in back of my mind that how this entertainment industry has been changed over the years. Everything has been so much improved the content the actors and mostly the special effect. I remember when I used to see a movie and if there is scene of someone disappearing then it was jaw dropping or something like someone flying then we used to cheer for it also I think it much be nightmare for the director to shoot that scene even blasting cars or jumping from heights and all other cool stuff which we see everyday life in today’s movies, which used to hard in back in days but in spite of that we used to love those movies and still we cherish it.

Today we see everything which is dazzling, right from showing galaxies, spacecraft and even the car crashing it has been improved so much we can see very incredible story telling due to marvelous background score and dazzling special effect. Just think of any James Camron film without special effect would not have been record breaker for years. He has used the special effect to put realness in the story telling as well as showing the depth of emotions attached with any scene and more or less the impact in implacable and he did great job.

But again when we see every movie having lots and lots of special effect, I started thinking that is the real cinema is missing somewhere, are people are every much rely on special effect or they know that they can archive this stuff by clicking some mouse on computer screen then they did not even bother to try it in real world. Some time they exaggerate those thing beyond imagination that we start taking everything for granted that yes this is fake.

Murphy’s law “Too much of anything is bad”, this is the same way if film makers started using these kind of special effect in each and every movie. I must say if this continues then the day is not far when we stop believing that there could be good movies where we can see life, where we can see real people communicating, we can see love or even in sci-fi we can the thing which are real and human can simply relate to film.

 

My thinking might be to rational but if you love cinema and you really want to see good cinema is future then we should simply pass the message that we are ready for special effect but not ONLY that.

Waves in the Air : Radios are Evergreen

by SuperUser 22. February 2016 09:46

 

It was an era of absolute serenity when noise pollution could only be caused by screaming people or the music being played over the Radio. People had hardly anything to celebrate except that one box which played the old classics and new songs for some time in the morning and for quite a while in the evening which would be followed by some national and international news. For rest of the day there would be that strange sound of buzzing bee that played out of that box. Until the television was invented and it became a household name, it was radio that filled the corners of the house with life. Then started the era of television, and in the 70’s people were using both the boxes to entertain themselves. Television industry was boosted with the advent of satellite channels /TV. 

There was an entirely new wave of change and television became a must have in every house and with hundreds of channels at the click of a button, people almost forgot the radio and to an extent the theatres. In the late nineties the Radio industry boomed and the makeover of the radio channels lifted the long forgotten Radio box. There was an increase in the number of radio frequencies. These Radio channels beautified themselves and made an impact on the listeners by their trendy RJs (Radio Jockeys) who were no less the entertainers than the VJs of the television. The RJs of the modern radio channels do not have a face to the voice that conquers the hearts of millions. The revamping of the Radio to come at par with the satellite TV has been successful to a major extent and now radio comes as an application in all the smartphones. People like this ‘on the go’ nature of the Radio and they truly find it ‘cool’ to play at just a tune of frequency. Radio is the new face of modern entertainment industry. The Radio signals reach everywhere as a result it is still the primary source of information in the remote areas.

Radio has undergone through a complete evolution. It is now accessible through internet just as television. Going to office and coming back to home, the most favorite activity that the people like to do is to listen the Radio. The perky jokes, the hilarious situational comedy done by the RJs comes as a relief in the mundane life style of the people. The programs that are telecasted on the Radio are so interactive and involve the rushing population on their way to office that people has made it a part of their lives so much that they kick off their mornings with the peppy Radio RJs. Besides sheer entertainment that these Radio channels do they also take the issues from the entire world and subject them for discussion to the common man. This bond between a talking machine and its listener is so integral that they feel incomplete without starting the day with the tune box. After the revamping of modern day Radio, the advertising industry has also been given a new boost. The local businesses have their sales doubled as their services and products can be advertised repeatedly over the Radio and people surely get influenced.  

The inexpensive nature of the Radio have made its popularity so widespread. Radio is a unique medium to visualize and to play images with music and words. The truth is that human mind is capable of producing a plethora of images out of the words that goes into it and make the audio effects dominate over the visuals. To an extent the audience do not like to be spoon fed by the idiot box but use their own intelligence and past experiences to create the images they like it to be. The Radio entertainment gives the audience complete liberty to plunge into the visualization and use their sub conscious mind for making the sense out of those flowing words or syllables that come from it. The best part is all this liberty of a yearning mind comes absolutely free of cost. 

No installation and no monthly payment of anything, what it needs is either an instrument with an antenna or an application in some smart device and a dedicated group of audience. Therefore Radio will always reigns the supreme!

Kid's Entertainment or Entertaining Kids

by ExpertBlogger 14. February 2016 17:46

 

Kids are always fascinates me in all aspect, I have a little daughter and I have seen her growing up , like any other kids she is TV freak, she always wanted to watch TV and specially the cartoon series and image you don’t let her see the movie or program then you know what is going to happen next., it make me always curious is does these kids always want to watch animated series or do they like any other kind of program which we have not given them chance to see , so I started doing some experiment with my daughter and started to show her non animated program, some of them about the animals some were about different topic but not animated characters ,those were real characters , real people or real animated and what I found it she actually like that too, kids are like melting wax you can shape them anyway you want, We are the one who introduce them to TV and this is we who have made them addictive to seat in front of TV for long time and eventually fed them with ton of animated programs . 

I think the major reason of attaching comic character to kids is they do crazy thing which in real time we can only think, they connect with kids with the things kids want to but have you thought that if we could able to do same thing while playing or while talking to them that they want to do then they will be less interesting with TV or any other entertainment media. Again it was always question for me when I try to play with  kids is what to play I mean they always wanted to something different then how can you find out game which can play inside house with 2 people and without any instrument. Every day I use to scratch my head and come up with some or other silly game just to get her always from the TV. Sometime I use to pass sometime fail sometime I could able to dazzle them with my idea and sometime idea was just a trash or trashed by kids but most of time it use to work . 

I remember some silly games like stacking up glasses on top of one another and then throwing plastic ball on the stack and whoever get most of glasses down win or another one is pirate game where I use to put her inside the laundry bucket and tie to bucket with some rope and just pull her pretend that I am pirate pulling the boat and everywhere is water and she ca not step out , we go ahead and then find for treasures and other things we enter into dark room, we have created storms and such little silly thing , use pipe for telescope or just use bath towel for hat but kids just loves these silly thing and enjoy.

I have observed from all these experiment that kids really are not looked into Tele vison, they can play with you if you are ready to spare some time with them, and they can come give up their shows for you. Just remember you have very little time before they grow up and then they will not have any time for you so please use your time for them and before switching on TV just ask simple question with loud voice and then you can see the difference “Who want to play with me??”