24. March 2016 11:01
In the year 2005 when popular video hosting site was launched by three ex-employees of PayPal little did they know that their concept would revolutionized the world of entertainment and will make them the millionaires by the millennials. The concept of video sharing over the internet has not only changed the face of media but has created a boom in many businesses. You Tube is one such medium that has taken the viewers with a storm and sending a strong blow to the television industry. The television is unable to come at par with such internet discoveries. The free of cost nature of internet makes it so accessible and preferable by the viewers. The loads of long forgotten videos and clippings just get so easy to access, whereas the absence of time capsule in a television makes it less popular. There are enough evidences that reveal the fact that video streaming is the Gen Z thing and is enjoyed by them more than the static entertainment medium like television. They can watch anything under the sun over the internet at any time and any place they want. Anyone can share the videos which they have and in this way internet gets richer in its content.
The CDs have lost their sheen ever since videos on internet has plunge into the market. Like the television many video hosting websites also has channels for the artists and performers from any field and they can upload their videos and become famous as well as earn as much money as a budding entrepreneur can. There are channels for cookery, make – up artistry, standup comedy, arts and design etc. on internet. The channel owners are the common people from amongst ourselves who exhibit their talents on this free medium and get numerous fans who subscribe to their You Tube channel and hence increasing the viewership. You Tube also help in running the small businesses of the up-and-coming entrepreneurs by giving them the compensation for as many subscribers they could have for their channel. The study on You Tube’s popularity revealed that the viewers of You Tube channels find the content that is published on it as more authentic and they could relate to it more easily as compare to the content that is telecasted over the television.
Internet videos are the most accessible application and most popular one in the smartphones. It is a personalized television where the viewer has full autonomy to decide what to watch and when to watch. You Tube can be watched from any device including smart TV., smart phones, I pad etc. The speed of streaming and the quality of videos that are uploaded on You Tube are the two areas where an improvement is needed in order to transform it into new age television. Alone YouTube attracts tons of viewers and billions of videos are pulled daily by the internet users. You Tube has successfully enchanted the Millennials as the content it offers is far wider in scope and varied than compare to a television.
Internet videos and other digital media has risen in popularity because of the advent of the much handy devices that can be developed on a chip. With all the technological advancements that lead to the fading of traditional methods of entertainment, TV still holds 70 % of viewership because of the high budgets and bigger canvas on which it plays and also because of its mass pervasiveness. However TV is just not about anything whereas You Tube is all about anything which we want to see anywhere.
Video streaming has also diversified into advertising world. It plays the ad just before a video clip and may be between the clips, however the good thing is viewer has the full control to skip the ad while it is playing whereas television does not authorize a viewer with this. The feature which is remarkably distinguishing is the ‘share‘, you can share the content you are watching with anyone be it on WhatsApp, Facebook or Twitter. The war of television and Internet video streaming will be won by the potential contender which can create such engaging channels that could cling onto the minds of the audience and are more relatable. The way digital media is diversifying both Television and YouTube would re vamp their look and accessibility and will reach the widest audience.
Considering all this above do you think that Internet is winning race against Television?
22. February 2016 09:46
It was an era of absolute serenity when noise pollution could only be caused by screaming people or the music being played over the Radio. People had hardly anything to celebrate except that one box which played the old classics and new songs for some time in the morning and for quite a while in the evening which would be followed by some national and international news. For rest of the day there would be that strange sound of buzzing bee that played out of that box. Until the television was invented and it became a household name, it was radio that filled the corners of the house with life. Then started the era of television, and in the 70’s people were using both the boxes to entertain themselves. Television industry was boosted with the advent of satellite channels /TV.
There was an entirely new wave of change and television became a must have in every house and with hundreds of channels at the click of a button, people almost forgot the radio and to an extent the theatres. In the late nineties the Radio industry boomed and the makeover of the radio channels lifted the long forgotten Radio box. There was an increase in the number of radio frequencies. These Radio channels beautified themselves and made an impact on the listeners by their trendy RJs (Radio Jockeys) who were no less the entertainers than the VJs of the television. The RJs of the modern radio channels do not have a face to the voice that conquers the hearts of millions. The revamping of the Radio to come at par with the satellite TV has been successful to a major extent and now radio comes as an application in all the smartphones. People like this ‘on the go’ nature of the Radio and they truly find it ‘cool’ to play at just a tune of frequency. Radio is the new face of modern entertainment industry. The Radio signals reach everywhere as a result it is still the primary source of information in the remote areas.
Radio has undergone through a complete evolution. It is now accessible through internet just as television. Going to office and coming back to home, the most favorite activity that the people like to do is to listen the Radio. The perky jokes, the hilarious situational comedy done by the RJs comes as a relief in the mundane life style of the people. The programs that are telecasted on the Radio are so interactive and involve the rushing population on their way to office that people has made it a part of their lives so much that they kick off their mornings with the peppy Radio RJs. Besides sheer entertainment that these Radio channels do they also take the issues from the entire world and subject them for discussion to the common man. This bond between a talking machine and its listener is so integral that they feel incomplete without starting the day with the tune box. After the revamping of modern day Radio, the advertising industry has also been given a new boost. The local businesses have their sales doubled as their services and products can be advertised repeatedly over the Radio and people surely get influenced.
The inexpensive nature of the Radio have made its popularity so widespread. Radio is a unique medium to visualize and to play images with music and words. The truth is that human mind is capable of producing a plethora of images out of the words that goes into it and make the audio effects dominate over the visuals. To an extent the audience do not like to be spoon fed by the idiot box but use their own intelligence and past experiences to create the images they like it to be. The Radio entertainment gives the audience complete liberty to plunge into the visualization and use their sub conscious mind for making the sense out of those flowing words or syllables that come from it. The best part is all this liberty of a yearning mind comes absolutely free of cost.
No installation and no monthly payment of anything, what it needs is either an instrument with an antenna or an application in some smart device and a dedicated group of audience. Therefore Radio will always reigns the supreme!