22. February 2016 09:46
It was an era of absolute serenity when noise pollution could only be caused by screaming people or the music being played over the Radio. People had hardly anything to celebrate except that one box which played the old classics and new songs for some time in the morning and for quite a while in the evening which would be followed by some national and international news. For rest of the day there would be that strange sound of buzzing bee that played out of that box. Until the television was invented and it became a household name, it was radio that filled the corners of the house with life. Then started the era of television, and in the 70’s people were using both the boxes to entertain themselves. Television industry was boosted with the advent of satellite channels /TV.
There was an entirely new wave of change and television became a must have in every house and with hundreds of channels at the click of a button, people almost forgot the radio and to an extent the theatres. In the late nineties the Radio industry boomed and the makeover of the radio channels lifted the long forgotten Radio box. There was an increase in the number of radio frequencies. These Radio channels beautified themselves and made an impact on the listeners by their trendy RJs (Radio Jockeys) who were no less the entertainers than the VJs of the television. The RJs of the modern radio channels do not have a face to the voice that conquers the hearts of millions. The revamping of the Radio to come at par with the satellite TV has been successful to a major extent and now radio comes as an application in all the smartphones. People like this ‘on the go’ nature of the Radio and they truly find it ‘cool’ to play at just a tune of frequency. Radio is the new face of modern entertainment industry. The Radio signals reach everywhere as a result it is still the primary source of information in the remote areas.
Radio has undergone through a complete evolution. It is now accessible through internet just as television. Going to office and coming back to home, the most favorite activity that the people like to do is to listen the Radio. The perky jokes, the hilarious situational comedy done by the RJs comes as a relief in the mundane life style of the people. The programs that are telecasted on the Radio are so interactive and involve the rushing population on their way to office that people has made it a part of their lives so much that they kick off their mornings with the peppy Radio RJs. Besides sheer entertainment that these Radio channels do they also take the issues from the entire world and subject them for discussion to the common man. This bond between a talking machine and its listener is so integral that they feel incomplete without starting the day with the tune box. After the revamping of modern day Radio, the advertising industry has also been given a new boost. The local businesses have their sales doubled as their services and products can be advertised repeatedly over the Radio and people surely get influenced.
The inexpensive nature of the Radio have made its popularity so widespread. Radio is a unique medium to visualize and to play images with music and words. The truth is that human mind is capable of producing a plethora of images out of the words that goes into it and make the audio effects dominate over the visuals. To an extent the audience do not like to be spoon fed by the idiot box but use their own intelligence and past experiences to create the images they like it to be. The Radio entertainment gives the audience complete liberty to plunge into the visualization and use their sub conscious mind for making the sense out of those flowing words or syllables that come from it. The best part is all this liberty of a yearning mind comes absolutely free of cost.
No installation and no monthly payment of anything, what it needs is either an instrument with an antenna or an application in some smart device and a dedicated group of audience. Therefore Radio will always reigns the supreme!