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E-commerce -a threat to on premise retailers

by ExpertBlogger 13. April 2019 11:43

Internet is the greatest boon of this century and one of the most rewarding inventions of our times. It has not only created an e-revolution in the world but has also touched all the segments of the businesses be it FMCG or apparel, services anything and everything. The e-retail market has catered to the needs of the consumers in every possible way from having the most user friendly interfaces to the super-fast delivery solutions that provides a lot of flexibility to the end user and saves time, money and effort by making everything available at the doorstep in no time. E-commerce has turned the retail market upside down with just one attribute of it’s that is convenience which has been every consumer’s desire while buying anything goods or service. E-commerce is not only convenient to the consumer but also for the seller as it saves all the resources that goes into making a retail showroom and the overhead of maintaining the property and if its rented then the huge rent that the seller has to bear. Shredding all these expenses the e-commerce just caters to everything that a buyer and seller can ask for. With tastes and changing trends e-retailers just have to focus on product availability and the delivery to the customer and the various payment gateways. Advertisements and other marketing strategies can be implemented with greater precision based on the consumer’s pattern of buying and looking for products over the various websites. For the seller as well e-commerce of his products can widely expand the scope to reach larger audience and various geographies as well. The only ones that a seller has is to reach out maximum consumers without worrying about the space and other infrastructure costs.

The retail conversion of physical shops and showrooms into e-commerce facilitator is gaining momentum. Biggest of Indian retail supermarket, electronic, apparel chains have adopted the online model and are focusing on having an e-commerce existence in the market. With technology making a presence even in the remote areas, larger population seem to embrace e-retailing. Nearly 68 million internet users are from remote areas, who sum up for half of total sales that happen at online shopping portals in India.

Recent trends show that there has been a paradigm shift in the buying patterns of the consumers worldwide, who are gradually keen to buy goods and services online and are rapidly treading towards a more appropriate, user friendly and innovative platform.

 

From grocery to a car, from medicines to a full-fledged furnished house, from cosmetics to the electronics the online marketplace has advanced to become as the one-stop shop for everything. Also, the hopes of the consumers are changing to entirely new dimensions, with outstanding benchmarks set by the e-retailers. Shoppers are aware of the value that these online portals offer, the plethora of products that these portals put on display and the one click comfort of making hassle free purchases right from the comfort zone of the consumer have made e-commerce a buzz word.

Such changing market trends have given a blow to the shopkeepers and showroom owners who are under the blow of the herculean rise of e-commerce websites. Amazon, Flipkart, eBay etc. are the fore runners that pose as a threat to all the retailers who now have to re think their strategy to survive in the market. The price for the showroom / shop setup and its maintenance and also the on-floor staff cost is incurred through the consumer and all this is added in the selling price. The e-commerce sites since don’t have to bear these costs offer the lowest price possible that will include their profit margins as well. The consumer are not concern about the quality issues as the e-commerce websites provide easy return and replacement as compare to the merchants. The bad product or service has a surety of full refund which attracts more consumers to these portals than to get into the endless return cycle of the real merchants.

The e-commerce is the future of consumer market not because of it’s convenient methods but because it improves its strategy each day which the on premise merchants fail to implement and improve and stick to the traditional way of selling the products.

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