Holiday season, a business fortune

by ExpertBlogger 15. June 2019 10:23

Holiday season is the most sought after time of the year when people just unplug themselves from the world and get lost in an alternate world which is mostly full of activities and occasions and people with whom they like to spend time with and what they like to do in their free time. Holiday seasons are mostly the festive ones where the crowd gets detached from work, schools and the daily routine and for a week or more than that just spend time with friends and family. During this time, they like to travel and explore new places or retreat themselves in order to seek rejuvenation. Some people would like to pick up some of their hobby and try out some other activity at home. All the hustle and bustle of daily lives has led people to seriously utilize their holiday season in the best possible way so that they get back to their routine all charged up and refreshed. There are some small businesses that have emerged off lately to cater to this new trend of picking up something or doing something new during the holiday season. It can also be a chance for entrepreneurs to discover new undertakings or opportunities. An entire business can be built around the holiday season to earn some extra bugs or show new aptitudes toward the end of this season.

The holiday season attracts major retailers. These market players spend money , generally have the best locations, and have digital technology to compete with. Smaller businesses also compete in this race and everyone earns both from regular and seasonal customers. There could be several things that can help people make their holiday season an enjoyable one. Small businesses like cookie making business, towards New Year’s and Xmas season and also the baking business has an extra consumer lined up during this phase of the year. Other activities include being a pet or personal assistant and helping people with their daily chores. Providing gifting solutions to people who want unique gift ideas for their friends and family. Gift baskets, chocolates, mugs etc. are some of the things that can be used to turn into beautiful gifts and really innovative ones. Making deliveries, of groceries, cleaning of houses and other items at the door step during the busy schedule of the holiday season can earn an extra income for those services on these days. 

If someone cooks or bakes, there can be plenty of buyers who could use this help around the holiday season. The festive season calls for parties and social congregations, and the guests attending those parties would be serve with delicacies. Catering services are yet another way to supply party material and a catering service can be paired with some party planning skills. House party decorators and doing the cleaning and all can also be a good handy business for holidays.

Apart from these small businesses there can be bigger set-ups as well. The most common is the travel business. As, travelling is the most considered option by the people during the holiday season this business earns a lot of bucks to the businessmen. The properties can be rented on a large scale for tourists’ and visitors’ stay. Home stays are a common way of renting one’s own house to the guests and taking care of their needs till the holiday season ends. The arrangements of various recreational activities that could be taken up by the tourists or visitors for e.g. wine tasting, cheese tasting or tea/coffee tasting etc. Apart from this there could be various other activities that can attract money for individuals and the businesses. The outdoor activities like making suitable arrangements for trekking, camping, water sports etc. all these require the technical expertise and can be carried on a larger scale during the holiday season.

Globally during the holiday time, customers are most dynamic and like to spend money which makes it the most appropriate time to launch something creative. One of the simplest ways to think of the commercial idea is to reflect what people like to do during their vacations. People love to purchase gifts, need to adorn their houses, go on vacation so a business that caters primarily to the holiday season  should be centric to the customers’ preferences.

Having said that everyone just loves the hoilday. let more comes 

E-commerce -a threat to on premise retailers

by ExpertBlogger 13. April 2019 11:43

Internet is the greatest boon of this century and one of the most rewarding inventions of our times. It has not only created an e-revolution in the world but has also touched all the segments of the businesses be it FMCG or apparel, services anything and everything. The e-retail market has catered to the needs of the consumers in every possible way from having the most user friendly interfaces to the super-fast delivery solutions that provides a lot of flexibility to the end user and saves time, money and effort by making everything available at the doorstep in no time. E-commerce has turned the retail market upside down with just one attribute of it’s that is convenience which has been every consumer’s desire while buying anything goods or service. E-commerce is not only convenient to the consumer but also for the seller as it saves all the resources that goes into making a retail showroom and the overhead of maintaining the property and if its rented then the huge rent that the seller has to bear. Shredding all these expenses the e-commerce just caters to everything that a buyer and seller can ask for. With tastes and changing trends e-retailers just have to focus on product availability and the delivery to the customer and the various payment gateways. Advertisements and other marketing strategies can be implemented with greater precision based on the consumer’s pattern of buying and looking for products over the various websites. For the seller as well e-commerce of his products can widely expand the scope to reach larger audience and various geographies as well. The only ones that a seller has is to reach out maximum consumers without worrying about the space and other infrastructure costs.

The retail conversion of physical shops and showrooms into e-commerce facilitator is gaining momentum. Biggest of Indian retail supermarket, electronic, apparel chains have adopted the online model and are focusing on having an e-commerce existence in the market. With technology making a presence even in the remote areas, larger population seem to embrace e-retailing. Nearly 68 million internet users are from remote areas, who sum up for half of total sales that happen at online shopping portals in India.

Recent trends show that there has been a paradigm shift in the buying patterns of the consumers worldwide, who are gradually keen to buy goods and services online and are rapidly treading towards a more appropriate, user friendly and innovative platform.

 

From grocery to a car, from medicines to a full-fledged furnished house, from cosmetics to the electronics the online marketplace has advanced to become as the one-stop shop for everything. Also, the hopes of the consumers are changing to entirely new dimensions, with outstanding benchmarks set by the e-retailers. Shoppers are aware of the value that these online portals offer, the plethora of products that these portals put on display and the one click comfort of making hassle free purchases right from the comfort zone of the consumer have made e-commerce a buzz word.

Such changing market trends have given a blow to the shopkeepers and showroom owners who are under the blow of the herculean rise of e-commerce websites. Amazon, Flipkart, eBay etc. are the fore runners that pose as a threat to all the retailers who now have to re think their strategy to survive in the market. The price for the showroom / shop setup and its maintenance and also the on-floor staff cost is incurred through the consumer and all this is added in the selling price. The e-commerce sites since don’t have to bear these costs offer the lowest price possible that will include their profit margins as well. The consumer are not concern about the quality issues as the e-commerce websites provide easy return and replacement as compare to the merchants. The bad product or service has a surety of full refund which attracts more consumers to these portals than to get into the endless return cycle of the real merchants.

The e-commerce is the future of consumer market not because of it’s convenient methods but because it improves its strategy each day which the on premise merchants fail to implement and improve and stick to the traditional way of selling the products.

Media & News , Open your eyes

by ExpertBlogger 15. February 2017 10:30

We live everyday life with our friends and family and we are pretty busy in what we are doing day today life, we always have priorities for work, family, kids and our hobbies but in between these we are also prompt about the everyday news around us, that could be our local news which tells you what is happening in your town or national news about politicizes, spots and other things. Back in days people were have to relays on newspapers to get these news delivered to their house but now a days new papers in kind of disappeared, I hardly remember last time I have had read the new paper now a days every this is on new channel, we are totally depend of news channel for our day today news that are not limited to your local city of state but national and international news.

News

Now is the big dilemma in everybody’s mind in there are quite a few different kind of news channels and when one news has been broadcasted via one new channel and other news from other news channel what is the credibly for their information, what the truth and what is made up there is always a speculation that these kind of things are  happening around us, if you look at any film or tv series there is a censor board and it decide that what is good or bad or at least rate them depending on the content of the film that which age group is allowed to watch. In terms of new channels there is not such cerserhip of anybody who is looking on them. 

This is for sure that each and every news channel is here for making money and straightforward logic is how to you make more money? and only answer is to get as many as people to watch your news channel and what you need to do is show any sensational news were people are interested. Now the normal news which people want to know are not sensational then they have make those news sensational in order to get many people to come to their news channel to watch those.

In all the nobody bothers about the authencity of news there are broadcasting , nobody bother about the consequence to anybody’s life or effect on society , if you are looking at the political news the it has been clearly noticed that each and every news channel as political connection and they show the news which are biased to the particular political party and their views, they will always tried to sabatise the image of another party in order to get popularity of particular political party and these political parties has tones of money to get hold of popular news channel and convey their message in way they want to convey. In my view if any news channel showcase any unbiased news then it will be not popular because they will not have any sensational content and eventually it will sunset of that channel.

If you look around this is going in round robin fashion, powerful political parties has more money has more new channel in their hand and they use this media and news to get more popularity and make more money to again pump into news in media and this is never ending.

Is there any time when we will have somebody who can look at all these new channels and give them strict restrictive guideline line to follow their noble profession of journalism , till that thing happened you keep your eye and ear open and think before you believe on any news you read or see or hear.

Get what you deserve, Race to Win. Is it always true?

by SuperUser 19. October 2016 11:18

I have a great question for you Have you got everything you deserver? , I am sure 90% people will say no. Most of us once in our lives must have not got what we deserved and the only thought that crosses our minds would be ‘so what! Leonardo have also not won the Oscar despite being a brilliant actor’. This statement was such a relief for all those unfortunate lot who work hard but never got recognized for it. Leonardo was an ideal for all these people, however, now people can’t relate them to him anymore, because he is among the proud winners of Oscar. A well-deserved victory for him. With four Oscar nominations to his name, which is no less an accomplishment and winning now the golden man, this journey for Leonardo has been a long wait for the laurel. There were several memes dedicated to him for his unsuccessfulness to bag an Oscar. He made an impact on the minds of people but failed every time to make an impression on the minds of the jury, which was a much talked about topic all over the world. His atypical and versatile performances in many more were winning the hearts but not Oscars for him. Finally after when he won this prestigious award there are people who think that the reason he won the award for ‘The Revenant’ is not because he performed outstandingly but because he was due for Oscars. His better performances were not awarded and a mediocre performance as in The Revenant bagged him that much awaited prize for this skills.

Somehow this adage appears so true ‘Awards are not always for the deserved’. The institution of awards and the people at jury fail to recognize the real talent so many times. Mostly, they are influenced by some wrong perceptions or their own opinions to hail a nominee as a winner. Leonardo is one such classic case of Oscar winners/losers, where in, the jury never acknowledged him for his out of the box lethal performances and they seem to get impressed by a mediocre performance which he had done, leading to a questionable state about the authenticity of such awards. Somehow the campaigning, PR etc. also play a deterrent role in someone’s win, it’s not just the quality of work that matters to the jury.

This year probably there was not much of a competition for Leonardo and he earned appreciation both critically and commercially making it big for himself from all directions. Oscars are awarded to veterans and established actors, as the history says people with an established fame get Oscars not the lesser known actors, in that view Leonardo is a name that is revered not only in Hollywood but across the globe. Leonardo would have won this award already for his film ‘What’s Eating Gilbert Grape’ when he was just 20 years old. This year Leonardo had been the only actor that fulfilled every awkward criterion to be an Oscar winner and finally this indefinable trophy got a place in his shelf. Fans are happy for him, however they kind of opinionate that this win could have come to him much before for this exceptional versatility as an actor in many more from his bandwagon. He turned indisputably inimitable plots into commercial successes but his worth got recognized through a movie in which he delivered a good performance which was far lesser than his other stalwart portrayals.

This year Leonardo did not leave any room for improvement while campaigning for The Reverent. Be it telling the world about the frozen cold of the shooting locations of The Reverent or be it telling them that they survived by eating the bison’s liver which made him sick. He made every impression telling people how much he strived to get into the character. He successfully made a mark! It became a proved notion that talent does not play a hundred percent role in one’s success, it is the advertising and branding of oneself that makes someone more acceptable by people. Masses react to aura , they go to watch their stars for substance , however they form an image behind their mind before they go for a movie or anything spectacular that captures their attention do play a substantial role in making a movie and it’s stars a hit.

awards awlays does not mean that you had great race!!

Entertainment for Children, Are we doing enough?

by ExpertBlogger 11. July 2016 09:44

The children of 21st century are not generation X they are now generation Z or may be generation Y. They are a step ahead of generation X kids who somehow did not live into the world of internet completely but lived in the real world too. However the generations to come will witness everything at the click of their smartphone and every feeling in the form of virtual reality. Internet is the ocean of information from all around the world, but the challenge is how to search relevant content for children. It is like they are sunk into this ocean and there is no respite from it as Google is the answer for all the questions under the sun. As a result Google exposes the kids to numerous other content which are not meant for them. Entertainment industry especially outside US too does not offer a wholesome relevant entertaining package to children due to lack of audience in this segment. The animation and action both the forms lack a quality for children and they are largely dependent on foreign channels and movies for their entertainment needs. They like Avengers, Pokemon, Superman and many such animated and action heroes.

In India children have a scarceness of the animated films. Some shows being a class apart from its counterparts and most adored by Indian or other kids is the only such movie of our times which has changed the definition of kids’ entertainment. The monetary investment are high and returns are marginally lower. The producers and directors like to make commercially successful projects whereas the children want something of high quality visual and audio, they are exposed to the world of PS and internet and they like some really good high dimensional experience. The kids know exactly to maneuver most of the devices like smartphones, iPad, play stations and they are into high grade entertainment and amidst this if they are given a ham-fisted piece of art or animation they will not lap it and will slowly move to the world of virtual reality which is through gaming consoles which give them more liberty and enthusiasm. We lack the type of entertainment which Minions or Ice Age or Harry Potter yields to the children and it is because in Bollywood children’s film are not a category. Some movies hit the theatre once in years, and filmmakers are not at all motivated to make such films which cater to the children’s psyche. Children’s films may not give them enough profits which they sure to get when they launch a superstar in their movie. However the dearth is of engaging content for children, which could make them relate to their lives and things around them. Children have productive minds. Their inquisitiveness proportion is much higher than that of adults. They want to discover, know further, and unleash their fancy. Stories, songs and visuals partially fulfill this curiosity and leave them to want for more. 

 

Films help shape children’s artistic receptivity, polish their quizzical skill, and finely help to baseline their value systems. India is the largest producer of feature films in the world (over 1000 films a year), the number of children’s films it produces annually is appallingly low – just about a handful or so per year which is not an encouraging number. Though India does not have a scarcity of stories, there is a dearth of good screenplay writers and directors for sure who could render the stories into entertaining films. On commercial grounds the producers do not plunge into children’s meaningful cinema as they believe in the fact that there is a little take away for everyone in their mainstream films. The film fraternity should step up for the making of films meant for children and display a different sensibility in terms of art which can provide the needs of children entertainment and they should not resort to the unlimited and uncensored content on the Internet and indulge themselves in the films which are made for them, making them responsible as well prevent their mind to wander in the unbounded source of content available on internet.