Journey of Currency from Barter to Bills and Digital to Bitcoins.

by ExpertBlogger 15. May 2017 11:46

Human evolution came all the way here with so many mind blowing inventions, products and ideas which has changed the world in different ways and the most important part of today’s era is currency. It is surprising that the world has changed the way of barter system which was there in ancient era when people use to exchange good with good and there is no medium after some time people started using coins and paper money and started calling it as currency, each country has invented their own currency and started valuing them according to demand and supply. 

Later state the physical currency has  transformed in shape of credit card and become digital and we started using as plastic cards and digital money but while doing that you still have access to or the form of currency is still the same. Till now digital currency was having one to one mapping with the physical currency or money, only different thing was it is in form on digital form and you can use that with orchestrated medium which has created by banks to use or spend it. Now these banks started serving as middle man to manage your digital money which is good because now you have someone who is taking care of your money but the problem here is bank and these kind of digital money institutions started taking their cuts which means they started charging for their fees for every transaction which you do in digital way so hold on are you missing some point here , we started our transaction with barter system where we use to exchange goods so there was fair value for both parties now we invented currency and started using it so each coin or dollar bill has value which we use to utilizes to buy or sell good. Now when it is converted into digital we have got the overhead of the extra charges and their born the new crypto currency called Bitcoins.

When I first started learning about Bitcoins I was just amazed that how those works, I started searching that in simple team I found that we are going back to our roots it is kind of similar to our barter system when there was not middle man and we use to deal with each other only now goods are replaced with bitcoins but the concept remains the same. Today Bitcoins are reshaping the world’s currency market. This currency has been accepted by many main stream vendors and you can find bit coins ATMS where you can buy Bitcoins, Now you will think that Bitcoins are some kind of physical coins which will pour from ATM , then you are mistaking, bitcoins are not physical it’s all virtual ,same as money in your bank account. The only difference is there is no middle man who is managing your money, every Bitcoins transaction happens between one person to another and everyone keeps track of all transaction.

In first place this is kind of blizzard to understand but I will try to explain this is upcoming article. Everyday our world is moving in different direction very fast and bank and financial institutions are predicting that Bitcoin might be the future currency. 

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Reality behind Publicity & Promotions

by ExpertBlogger 1. April 2016 01:12

Everyone want to make money and profit is the end goal of every film, work of art or anything is getting produced, profits which is conceived in the mind of a filmmaker and goes down to the heart and mind of a viewer. With an expansive social media the stars and big production houses innovate techniques to promote their ventures. Back in the nineties the promotions were done by producers and not the film stars, however as times have changed and so are the promotional strategies. These days’ film stars have equal contribution in the promotions of the movie as a joint effort of the team. Stars have a mass appeal and they bring that aura with them which is a crowd puller. The movie goers feel pampered and more exhilarated and they go to watch the movie not for its content but for the stars.

The promos and the trailers are the most outdated ways to market the movie in today’s times. The trailer is always preceded by a teaser which is an entirely newer method to arouse the curiosity of the audience. The teaser of any movie easily gets millions of hits in its first month of release. Then comes the social media where the stars step into the promotional mode while they were shooting the film, Deepika and Vin Diesel have been releasing their intricate pictures from the sets of the one of the film. Movie merchandising is another fool proof promotional tactic to enter in the audience’s heads much before the film releases. Tweet about the movie, share pictures on Instagram and make Dub mash videos are some of the marketing techniques of the stars now-a-days.

These stars charge in lakhs per 140 characters for their promotional tweets, oh yes really?? This is again the newer bait for the internet stricken audience. The talking standee done, the extravagant roadshows done by the superstars all across the country, the trailer launch in the theatre is one such grand technique of familiarizing the audience with the film or if it is as weird as hanging a dummy human dead body to promote a horror flick. Television showcases the movie prior to its release not only through trailers and the songs but through other shows and channels participating in the movie promotion to bait the audience of the sitcoms. The fierce competition gives way to innovation and the desperate wish to stay in the race make the promotional strategies more unique and interesting.

The film becomes a household name much before it hits the ticket window. It is all about winning the hearts of the audience as the fate of a movie that is made with a whooping budget of hundreds of crores should be able to recover at least its cost. The basic idea of promotion is to get what is invested and rest is taken care by the script and novelty of the plot. This is the reason why low budget movies do not rely on weirdest promotional ideas but they concentrate their efforts on the plot of the movie and resort to modest ways of campaigning. Internet has made everything look so unique and approachable that the movie marketing is also driven by the force of internet. The movie games, the on line chat with the star cast and motion posters are gifts of digital marketing that have definite returns.

The classic ways of promotion like hoardings, posters etc. do still exist, but they are not so appealing to the senses where audience refuse to turn their heads away from their tab or phone. Promotions are the heart and soul of the project and it should be planned strategically just like any other launch of a product in the market. The branding of a movie project through its star cast is a commonplace now. The movie not only benefits its stars but the stars also benefit a movie before its release. With this the production houses have also created their own brands and glorify this movie business by their logos.

The star sells the movie and the movie sells a star! The atypical promotional campaigns act on the minds of the viewers they remember the tactic of promotion more than the movie down the line.

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